Facebook survives stock sale: Are its IPO troubles over?
Facebook shares soared 12% on Wednesday as the social network beat expectations following the third stage of its IPO share sale.
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Pinterest debuts tools for businesses- new channel for marketers
Pinterest has taken another step towards monetisation, offering brands a dedicated business profile on its social bookmarking site.
War and politics by social media – Middle East conflict charts new course with live tweets and YouTube
As the official channels on both sides start feeding their wins and casualties into Twitter and YouTube, and ugly unease emerges in how news is being released. In the last few weeks the Israeli government and Hamas have clearly prioritised social media channels as their routes in attempting to own news delivery, yet highly politicised … [Read more…]
Top tips: Google’s new paid shopping results- what you need to know
Google Shopping announced yesterday that the European roll out of the paid Shopping will start in February. Marc Warren, MD of Periscopix, looks at what this means for retailers
Top tips: Assessing the quality of customers through the affiliate channel
Tracking the customer journey beyond the last click has long been a key goal for marketers. In the second part of the series looking at how advertisers can use data to improve their affiliate campaign, Matt Swan, Client Strategist at Affiliate Window, turns his focus turns to monitor the quality of customers driven through the … [Read more…]
Online Christmas sales 'to account for 10.6% of total retail spend'
Christmas shoppers are expected to spend a total of £86bn this year, according to a report* ‘UK Retail 2012 and Beyond’, just published by Verdict Research in association with SAS UK.
Online Christmas sales ‘to account for 10.6% of total retail spend’
Christmas shoppers are expected to spend a total of £86bn this year, according to a report* ‘UK Retail 2012 and Beyond’, just published by Verdict Research in association with SAS UK.
Digital marketing regulation – UK direct marketing industry focuses on personal data
Personal data is becoming the battleground for digital marketing regulation, with the latest report from the UK’s Direct Marketing Commission showing how industry self-regulation improves standards. Consumer concerns about the use of personal data continue to rise, but in the UK there may be an approach for industry regulation that can be copied for other … [Read more…]
Underwired wins Marks & Spencer task
Digital customer engagement agency Underwired has been appointed by Marks & Spencer to work with its eCRM team.
Underwired wins Marks & Spencer task
Digital customer engagement agency Underwired has been appointed by Marks & Spencer to work with its eCRM team.