Digital customer engagement agency Underwired has been appointed by Marks & Spencer to work with its eCRM team.
The work will cover strategic briefs as well as creative optimisation.
Underwired’s Managing Director, Felix Velarde, commented: “Marks and Spencer is arguably Britain’s best loved retail brand, and it is a great privilege to be working alongside their team creating headroom and adding bottom-line value.”
Established in 1996 and independent following an MBO in April, Underwired’s other retail clients include F Hinds, Mitchells & Butlers and Harveys Furniture. The agency also works with Asics, Sony, East Coast and Bupa.