Facebook and Yahoo in search talks?
Yahoo has been in talks with Facebook over a possible search deal that could see an end to its partnership with Microsoft’s Bing, according to a news report.
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Google fined $22.5m for Safari privacy breach
Google has been fined $22.5 million by the Federal Trade Commission (FTC) in the US, for breaching the privacy of Safari browser users.
Social media in China: Alibaba planning to but stake in Twitter rival Sina Weibo?
Chinese ecommerce giant Alibaba is reportedly planning to invest in micro-blogging platform Sina Weibo, as it looks to expand its social media reach in China.
Facebook debuts recruitment app with 1.7 million jobs
Facebook has launched a jobs board in partnership with the Social Jobs Partnership, letting recruiters to post job listings directly on Facebook.
Retailers face OFT probe into online shopping data
The Office of Fair Trading (OFT) has launched an investigation into how online retailers in the UK are using software and data to target individual customers with personalised prices.
Loyalty programmes: forget everything you know (whitepaper)
Mobile marketing agency Sponge has released a ten-point action plan outlining how retailers need to evolve their loyalty programmes.
Businesses and freelancers ‘going online to escape local economies’
European countries with double-digit unemployment rates are seeing online freelancer’s earnings increase up to 298%, as workers go online to earn money free from the economic constraints of their countries, according to new research.
Right to reply: Creating long term online customer engagement
Organisations can no longer be satisfied with 3% conversions from customer acquisition strategies, argues Wayne Morris, General Manager at Maximiser.
Rise of the machines? Dynamic optimisation gets 59% higher conversions
Optimising advertising creative ‘on the fly’ via automated software is achieving 59% higher post-click conversion rates and 20% greater engagement, according to new research.
Google bringing sponsored shopping results to Europe and beyond
Google is gearing up to extend its paid results on its Google Shopping tool, as the web giant looks to extend its hugely successful AdWords model to the world of ecommerce.