Zynga applies for gambling license in US
Zynga has applied to the Nevada Gambling Control Board as a first step towards preparing to offer gambling in the US for real money if new legislation comes through.
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Google adds ‘3D’ shopping to rival in-store experience
Google has launched a suite of new online shopping tools ahead of the festive season, including a list of top toys that lets shoppers inspect potential purchases in 3D, along with listings and even floor plans of nearby stores.
UK lags behind the US in its understanding of online display advertising
The UK is struggling behind the US when it comes to recognizing key expressions in the online advertising industry, failing to identify key terms such as RTB, DSP and SSP in comparison to their US counterparts, according to new research.
LBi appoints Ed Ling as UK Media Director and Chief Media Officer
Marketing and technology agency LBi has appointed Ed Ling as UK Media Director and Chief Media Officer with responsibility for strengthening the agency’s media offering in the UK and key international territories.
Ecommerce trends: The rise of 'multi-channel' shopping
The convenience of online shopping and retailer’s website functionality are key motivations for the adoption of online grocery shopping by consumers. 20% of the UK internet population visit the leading grocery retailers’ websites each month, with an average of 1.3 million consumers purchasing online.
Ecommerce trends: The rise of ‘multi-channel’ shopping
The convenience of online shopping and retailer’s website functionality are key motivations for the adoption of online grocery shopping by consumers. 20% of the UK internet population visit the leading grocery retailers’ websites each month, with an average of 1.3 million consumers purchasing online.
ASICS appoints Amaze, neoworks & hybris for global eCommerce tool
ASICS has appointed a consortium, led by full service marketing and technology company, Amaze, to deliver a global eCommerce solution following a competitive multi party pitch.
ASICS appoints Amaze, neoworks & hybris for global eCommerce tool
ASICS has appointed a consortium, led by full service marketing and technology company, Amaze, to deliver a global eCommerce solution following a competitive multi party pitch.
Top 25 video virals of 2012: Bodyform, Dollar Shave Club and Channel 4 top list
2012 was another great year for viral video marketing case studies. As online ads get smarter and more engaging, viral marketing briefs are becoming the toughest that any creative agency can receive. For a viral to really travel it needs the combination of a brilliant creative idea, the right timing for its audience and the … [Read more…]
Mobile internet access accounts for 13% of global traffic
Mobile now accounts for 13% of internet traffic, up from 4% in 2010, and now makes up a majority of traffic in some emerging markets, according to new research looking into mobile internet access.