With 1 billion users and expectant shareholders, Facebook is under great pressure to improve its monetisation of users to turn its customer base into advertising revenues. In October 2012 Facebook launched the new Page Post Ad format, which shows each ad directly in a user’s newsfeed side by side with posts from friends.
192.com has become the most visited online directory in the UK, according to new figures.
Mozilla has published details of the first smartphones to be powered by its Firefox operating system, in a bid to challenge Apple and Google’s Android.
Google’s profits are back on track, reporting $50bn in revenues for 2012 and a rise in profits during the fourth quarter of last year.
EE has cut the prices for its ultra-high speed 4G services as rivals operators begin to launch their competing services.
Facebook has launched a new conversion measurement tool that measures the return on investment (ROI) of advertisements on the social network.
After The Social Network turned Facebook’s story into a film, a raft of new movies depicting the exploits of some of digitals biggest names are set to hit the big screen this year.
Over 2013, popular content and ad geolocation technologies, such as IP-address based intelligence, will increasingly dominate the marketing industry. But what are the essentials marketers should know when it comes to deploying geolocation technology to help drive results for their online initiatives?
Atari, the maker of ground-breaking video games Pong and Space Invaders, has filed for bankruptcy in the US.
Mobile usage has hit a tipping point: the latest figures reveal that upwards of 77% of consumers now go online solely via the mobile. But, while this shift is prompting companies to develop serious mobile strategies, ascertaining the right approach, understanding how consumers want to interact and, critically, encouraging consumers to do more than just … [Read more…]