Home improvement store Sodimac teamed up with the government environmental care agency in Chile to run a smart YouTube ad to encourage eco-friendly habits, through innovative use of the ‘skip this ad’ button. This case study shows how the campaign got 80,000 click throughs in just one week.
Commenting on a report from Kansas State University on the complex science that is ‘cyberloafing’, CensorNet Tim Lloyd, founder/CEO, CensorNet argues that – humour aside – skiving on the internet costs many organisations a significant amount of time owing to the additive psychology of Web surfing and social networking.
Last weekend’s Super Bowl game provided some of the most lucrative ad spots of the year. However, 28% of an ad’s visual potential could be lost without sound, according to a new study.
Media firm Shazam has opened a new office in Australia to support Shazam for TV advertising.
Adap.tv has launched Certified Viewability, a tool that ndependently verifies the viewability of video ads in real-time and blocks impressions that do not appear to the user.
Affiliate marketing is generating £11 in sales for every pound spent for brands, according to a new report from the IAB.
Affiliate marketing is generating £11 in sales for every pound spent for brands, according to a new report from the IAB.
Google has agreed to pay €60m to help French publishers, as part of a settlement over a long-running tax dispute in the country.
Ofcom is considering proposals to use parts of the radio spectrum currently used for older mobile services to run 4G, in a bid boost high-speed mobile access in the UK.
Sony is to host its first PlayStation event in 2 years, sparking rumours that the Japanese consumer electronics giant is preparing to unveil the successor to its PS3 games console.