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Right to reply: Virgin Media takeover highlights ‘triple play challenge’ for media firms

February 6, 2013

Liberty Global is in talks with Virgin Media to buy out the UK cable and mobile operator. According to Adrian Drury, principal analyst at Ovum this could be the largest shake-up in the UK telecoms and media sector since the merger of the T-Mobile and Orange UK mobile network operators in 2010.

Uncategorized broadband, content, global, media, technology

Email marketing trends: Budgets set to rise in 2013

February 6, 2013

Senior brand marketers are bullish about the prospects for email marketing budgets, with the majority predicting a rise in expenditure in 2013, new research published by the Direct Marketing Association (DMA) reveals.

Mobile, Uncategorized brands, email, marketing, technology

‘iPhone 5’ searches soar by 594%

February 6, 2013

Apple’s revenue may have missed expectations as sales of the iPhone reportedly disappointed. However, data from leading independent digital marketing agency, Greenlight, shows no slump in the number of online searches pertaining to iPhones, in the lead up to Christmas.

Uncategorized Amazon, Apple, brands, Christmas, digital marketing

UK adult industry launches xxxaware.co.uk

February 6, 2013

The UK adult industry has launched a new initiative aimed at addressing the issue of child protection from adult material.

Uncategorized content, games, government, images, UK

Right to reply: M&S ‘digital lab’ brings closer ties to digital and in-store sales

February 6, 2013

Marks & Spencer is launching a ‘digital lab’ to speed retail technology development. This will involve prototyping and developing a range of e-commerce and in-store technologies, as well as digital marketing platforms for employees to use within the organisation. Heikki Haldre, founder and chief executive of virtual fitting room Fits.me looks at the new trend … [Read more…]

Uncategorized digital marketing, marketing, retail, technology

Right to reply: M&S ‘digital lab’ brings closer ties to digital and in-store sales

February 6, 2013

Marks & Spencer is launching a ‘digital lab’ to speed retail technology development. This will involve prototyping and developing a range of e-commerce and in-store technologies, as well as digital marketing platforms for employees to use within the organisation. Heikki Haldre, founder and chief executive of virtual fitting room Fits.me looks at the new trend … [Read more…]

Uncategorized digital marketing, marketing, retail, technology

Facebook facial recognition returns as default

February 5, 2013

Facebook has reintroduced its controversial tag suggest feature for photos, following its temporary suspension over privacy fears last year.

Uncategorized content, Facebook, Privacy, technology

Super Bowl blackout hands victory to Twitter

February 5, 2013

A 35 minute power outage on the pitch at this Sunday’s Super Bowl XLVII led to a surge in traffic on social media, while Twitter thrashed Facebook in terms of advertising buzz, according to new figures.

Uncategorized advertising, Facebook, Google, marketing, media

Global ad spend by sector: FMCG accounts for quarter of all spend

February 5, 2013

There has been moderate global growth in advertising spending, but fast-moving consumer goods (FMCG) companies are bucking the trend by investing far more than other sectors, according to new research

Uncategorized advertising, Brazil, content, FMCG, France

Twitter passwords stolen as hackers hit social network

February 5, 2013

Twitter was hacked over the weekend, resulting in the passwords of up to 250,000 user accounts being exposed.

Uncategorized China, government, newspapers, Privacy, Twitter
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