With Facebook poised to buy display ad platform Atlas, can the social network rival Google’s Doubleclick? Julie Langley, MD of Results International looks at the implications of the deal on the sector and thoughts on future acquisitions.
Ahead of Sony’s press conference unveiling the Playstation 4, interest in the next-generation console has soared, with data from Experian finding that 1 in every 1,500 searches in the UK last week contained the word ‘Sony’.
New research this week from Thinkbox suggests that on-demand viewing drove up TV viewing to 4 hours per day in 2012. Jerome Rota, SVP of Consumer Products and Services at Twonky looks at changing TV habits, and why people still prefer to watch content on their TVs rather than tablets or PCs.
China has overtaken the US in terms of having the most active Android and iOS devices, according to new data.
Hotmail users will soon be forced to switch over to Outlook.com, as Microsoft looks to regain lost ground to Google’s Gmail with the largest ever ad camapign for an email service.
Ofcom has raised £2.34bn in its UK 4G auction, providing widespread access to superfast mobile internet across many parts of the country. However, this amount was around £1bn less than it was hoping for.
Burger King has become the latest high-profile brand to fall prey to hackers, as its Twitter account was hijacked, resulting in its logo being switched to McDonalds and a tirade of offense tweets being sent out to its followers.
Apple has been attacked by the same hackers who targeted Facebook, as the technology giant saw its internal systems infected by a virus.
This clever little marketing campaign created a 13% sales boost for a small book shop in Switzerland. With more travel research being conducted online, the Travel Book Shop highlighted the limits of the internet with a video showing a crashed Google Streetview car- generating plenty of buzz in the process. See why it’s our video … [Read more…]
Sony’s upcoming PlayStation 4 console could play games streamed over the Internet using Gaikai technology, as well as traditional optical disc-based games, according to a news report.