Adobe revamps ‘marketing cloud’
Adobe has provided its customers with new mobile capabilities for analytics, social app development, aimed at smartphone and tablet content, it revealed at its Adobe Summit 2013.
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Banks "missing out" on product cross-selling opportunities (infographic)
Banks’ marketers are failing to capitalise on financial product cross-selling opportunities with existing customers, new research from the Direct Marketing Association (DMA).
Banks “missing out” on product cross-selling opportunities (infographic)
Banks’ marketers are failing to capitalise on financial product cross-selling opportunities with existing customers, new research from the Direct Marketing Association (DMA).
Nokia and La Blogotheque partner to launch ‘Lumia Live Sessions’
Nokia and music pioneers La Blogotheque, a team of bloggers and videographers, have teamed up to showcase hot new UK music talent at a series of free gigs across the country.
Facebook News Feed revamp unifies mobile and web (with larger ads)
Facebook has updated its website, with a new-look news feed that closely aligns its web and mobile versions under the same design.
TVCatchup under threat? European court rules against retransmission sites
Web and mobile app TVCatchup suffered a setback this week, after the European Court of Justice ruled that broadcasters can block Internet platforms from streaming their output on the web.
Tablets ‘overtake smartphones’ for global traffic- UK leads the way
Global websites are now getting more traffic from tablets than smartphones, at 8% and 7% of monthly page views respectably, according to new data.
Right to reply: Facebook banks on replicating mobile Ad success with its News Feed redesign
Facebook today formally unveiled the redesign of its News Feed. The social network was keen to stress the changes have been designed to “clean up the page, declutter it, make it simpler, more modern and easier for people to use.” The update also means adverts on Facebook will be far more visible to users as … [Read more…]
Mobile operators ‘losing share of content revenues’
Revenues from mobile content, monetised through direct carrier billing, is expected to rise from $2bn last year to more than $13bn by 2017, according to a new report from Juniper Research.
Silverpop debuts two-way behaviourally targeted SMS campaigns
Silverpop has launched a new tool giving its customers the ability to run two-way behaviour-based SMS campaigns.