WeSEE visual ad targeting ‘turns images into keywords’
UK tech start-up WeSEE has launched a visual-based ad tool, letting brands target images and videos in the same way as keywords.
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St Ives buys agency Amaze for up to £25m
Manchester based digital communication Hasgrove has sold digital marketing arm Amaze to publisher St Ives, in a deal worth up to £25m.
Pinterest debuts analytics tools
Pinterest has launched new analytics tools to help businesses monitor user behaviour on the popular online scrapbooking site.
Internet Explorer 10 ‘will run Flash’ after surprise U-turn
In a surprise move, Microsoft has reversed its decision to ditch Flash support for its new Internet Explorer and Windows 8 products.
Clearasil runs Kinect X-Factor school competition
RB’s skincare brand Clearasil and Microsoft Advertising have launched a campaign to offer teenagers the chance to win an exclusive performance for their school from X Factor finalist Amelia Lily.
Half of companies ‘have lost a device with important data’ (Infographic)
Half of companies have lost a device with important company data on it, causing security implications for over a fifth of organisations, according to new data.
Marketers ‘missing out on audience insights at events’
Many marketers are missing an opportunity to capitalise on inishgts from their audiences when they hold an event, despite nearly 60% reporting that gathering information and insight from events was either very important, or vitally important, according to a new study.
YouTube gives all content creators a new-look channel
YouTube’s ‘One Channel’, a new look channel design for video content creators, has gone live after a short beta test, as the firm looks to boost its online video advertising revenues.
Google Glass gets first ban from ‘secretive’ Seattle bar
In a PR move, a Washington dive bar has become the first establishment to ban Google’s Glass, citing privacy concerns for patrons, ahead of the launch of the augmented reality eyewear later this year.
Mobile users ‘getting used to ads’
Nearly 3 in 5 (59%) mobile users are now as comfortable with mobile advertising as they are with TV or online advertising, according to new research.