Red Bull promotes music tech start-ups
Drinks brand Red Bull has launched a new scheme to promote music technology start-ups in the UK.
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Real time bidding soars: Ad rates ‘double in a year’
The European real-time bidding industry is booming as demand overtakes supply for RTB-traded inventory and ad rates double, according to new research.
MediaMind becomes DG in global rebrand
Online ad giant DG is fusing the brands it has acquired, including UK’s MediaMind, into a new company identity, with a strategy focusing on multiscreen campaign management.
The 20 bloggers running Britain in 2013: Top UK influencers revealed
Britain’s most influential bloggers, who are shaping the nation’s behaviour from what we eat to how we vote, have been revealed.
Facebook ‘Likes’ reveal deeper personality clues- study
Seemingly innocuous behaviour on Facebook can reveal intimate details about a user’s personality- which could in turn help advertisers predict their sexuality, political views and religion, according to new research.
Australian digital ad trends: Mobile surge pushes spend past $3.3bn
Online ad spend in Australia hit $3.3bn last year, up 18% on 2011 with mobile leading much of the growth, according to new data.
Vimeo adds ‘pay-per-view’ option for content creators
Video-sharing site Vimeo has launched an on-demand pay-per-view model, letting users make money from video- provided they have a big enough audience.
Video viral of the week: Dove confronts beauty PhotoShoppers with hoax plugin
Dove took its ‘Campaign for Real Beauty’ up a notch this month, as the Unilever brand deployed a fake PhotoShop plugin to catch designers in the act of manipulating model images. See why it’s our video viral of the week below…
Top tips: How to avoid the pitfalls of a multi-national website
A strong online presence has transformed opportunities for international expansion. Yet while most organisations now recognise that a local language site – and not just a poor translation – is essential, how many truly understand the impact on revenue and the brand value implications of failing to deliver country sensitive as well as language specific … [Read more…]
E-books added to UK’s ‘basket of goods’
E-books have been added to the basket of goods and services used to calculate inflation rates, reflecting the growing trend of buying digital versions of books on electronic readers such as the Kindle and Sony E-Reader.