When Domino’s employees were caught on YouTube defiling a pizza, the company took less than 3 weeks to claw back a 22% drop in customer sentiment. However, when Nestle and United Airlines suffered setbacks, the brands took considerably longer to recover. This infographic from software and consultancy firm SDL Social Intelligence looks at all three … [Read more…]
YouTube has announced that it has more than 1 billion unique users every month, putting the video sharing site in the same club as Facebook, which reached the same figure last October.
Google is planning to unify its various messenger platforms under the single platform ‘Babble’, according to a new report.
Over a third of rich media ads served on a web page are not being seen by the consumer, due to poor visibility on the page, according to new research.
Seven years ago this week, the first tweet appeared on a then private social networking website, ‘Twittr’. The micro-blogging service has since gained an ‘E’ and 200 million users.
This week saw Facebook unveil its ‘Lookalike Audiences’ tool, offering advertisers with similar user targets to the ones they already have. Steve Pole, CTO at Alchemy Social discusses some of the challenges to the new tool.
Facebook has launched ‘Lookalike Audiences’, a new tool that lets advertisers reach users similar to those already in their targeting lists.
Yahoo is reportedly in talks to acquire a controlling stake in popular video sharing platform Dailymotion, in a move that would put it in closer competition with YouTube.
Social analytics firm Klout’s is launching a new platform for businesses, looking to tap into the lucrative ‘big data’ market as brands seek a better understanding of their audiences online.
Microsoft’s upcoming Xbox 720 is rumoured to be always online, meaning players will not be able to play games from a disc, but will instead force you to install each game first.