Apps ‘driving video content revolution in Europe’
Google Play offers an untapped goldmine for video publishers, while Germany’s video content app monetization presents best-in-class model, according to new research.
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12 major brands unite for start-up accelerator
Twelve of the UK’s largest brands and agencies in the marketing industry have signed on as partners to an ad tech accelerator initiative called Collider.
Top 10 digital regulation trends of 2014: The price of privacy rises as the cookie crumbles
After 2013’s government web spying revelations, online privacy is now a major issue for consumers and a major challenge for brands seeking loyalty. High-profile hacks like Heartbleed and the rise of connected devices hint at future threats, while web giants and governments lock horns over surveillance, monopolies and data collection. As part of our review … [Read more…]
Brits abandoning ‘traditional’ social networks for WhatsApp and Snapchat- Ofcom
Britons are ditching ‘traditional’ social networks such as Facebook and Twitter in their millions, whilst Whatsapp and Snapchat rise according to Ofcom data,
Top 10 most Shazamed UK adverts from 2014
We all remember the use of José González’s beautiful track ‘Heartbeats’ in the 2005 Sony bouncy balls advert and ‘1234’ by Feist in Apple’s advert for the iPod Nano in 2007. However, a new list from Shazam details the most memorable tie ups between advertisers and music artists in 2014.
Biggest technology disasters of 2014: Amazon’s nightmare before Christmas tops list
2014 hasn’t disappointed on the IT failure front. Software catastrophes, hardware meltdowns and system malfunctions have left executives red faced, customers hacked off and shareholders fuming. No organization is safe from IT disasters, which can have serious effects, causing disruption, reputational damage and diminished customer and investor confidence.
Ecommerce trends in 2014: Alibaba skyrockets, mobile dominates and Amazon takes on Google
From Google Drones, Amazon Wands and Apple Pay, the worlds of ecommerce and high street retail are becoming ever-more entwined. With more shoppers going mobile, using click and collect and ‘showrooming’, digital is offering more buying choice than ever before. This was the year that Alibaba floated on the US stock exchange and social networks … [Read more…]
CMOs turn to technology, not media agencies, to ensure digital advertising success- report
More and more advertisers believe that taking ownership of their digital advertising is the way forward, according to new research.
John Lewis’ Monty the Penguin ‘most compelling High St Xmas ad’
Lewis’ “Monty the Penguin” is the most compelling Christmas ad by a high street retailer, according to a study by Realeyes which measured people’s facial reactions as they watched ads.
Bots Beware: Six Tips To Help Fight Traffic Fraud in Video Advertising
Online advertising is now a $122 billion global industry and, in the coming years, is predicted to surge past TV to become the number one advertising channel. While the industry is flourishing, traffic fraud continues to be one of the biggest challenges for marketers. Tod Sacerdoti, CEO and founder, BrightRoll, offers 6 tips to fight … [Read more…]