Ping.Me adds people discovery tool
RadiumOne, has updated its PingMe social messaging mobile app with a new location-based people discovery feature, allowing users to find and meet new people that are near their current location.
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Case study: Interactive landing pages boost Mobster mobile ad conversions by 58%
Mobile content entertainment company, Mobster was seeking new ways to boost mobile profitability and to increase the number of new subscribers for its mobile apps. It engaged ad network DMG (DSNR Media Group) to drive improved performance for online advertising in the Dutch market. This case study shows how the optimised ad targeting resulted in … [Read more…]
Apple profits drop 18%- first decline in 10 years
Apple has posted its first fall in profits for nearly 10 years, dropping 18% as the electronics giant struggles to keep up with growing competition from the likes of Samsung and Google in the smartphone and tablet market.
Twitter’s biggest ad deal yet- SMG clients get top placement on social network
Twitter has secured a sponsorship deal with Publicis’ Starcom MediaVest Group (SMG), in a deal that could be worth several hundred million dollars in extra ad revenue for the social network.
Samsung developing ‘mind-control’ for tablets
Following the eye-controlled features on its latest smartphones, Samsung is now reportedly working on a mind-controlled tablet.
Mobiles ‘now account for 25% of UK paid search spend’
The role of mobile phones and tablets in U.K. paid search advertising has continued to increase and now accounts for roughly 25% of total spend and 28% of total clicks, according to new research.
Infographic: Which complaints cause customers to abandon purchases and terminate contracts?
Shoddy service, redundant questions and disconnected processes are leading customers to abandon purchases, switch suppliers and terminate contracts. This is according to a survey commissioned by Redwood Software.
UK retail searches on tablets up 198%
UK search volumes on tablet devices outpaced those on any other device, increasing 198% in the first quarter of 2013, compared with growth on smartphone devices of 66%, according to new research.
Right to reply: Apple results- a blip… or beginning of the end?
Following the announcement that Apple is expected to announce its first profit dip in ten years today, Vanessa Barnett, Technology and Media Specialist at Charles Russell LLP, argues that Apple is still in a strong position to compete with Android’s rise.
Right to reply: ‘The worst thing Apple could do is to double down on device innovation’
Looking ahead to Apple’s quarterly earnings later today, which are expected to disappoint, Victor Basta, managing director of Magister Advisors, argues that a focus on innovation is the wrong tactic for the technology giant, and instead the firm should focus on a broader strategy.