Facebook buys speech recognition firm Wit.ai
Facebook has bought Wit.ai, a natural language recognition API provider, hinting that the social network is looking to move into the fast growing ‘Internet of Things’ sector.
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Google revamps ‘viewability reporting’ for video ad analytics
Google will start telling US advertisers and publishers to what extent their digital video ads are being seen, keeping with the Media Rating Concil’s standard.
Top 50 UK retailers: NotOnTheHighStreet biggest Christmas surprise
The latest IMRG Top 50 Retailer Ranking, in partnership with comScore, reveals there were a number of online retailers climbing the ranks during November 2014. Ticketmaster UK and Screwfix were both up 8 places compared with the same month last year, while Very and House of Fraser rose 6 places. However, the biggest riser this … [Read more…]
Top social TV trends in the US: World Cup and Zombies get most buzz
From someone kind of getting devoured by an anaconda to the U.S. Men’s World Cup soccer squad trying to make a go of it to, well, zombies, there’s no shortage of Twitter activity during programs—and even in the days after.
India marketing trends: smartphone surge and rise of ‘rural super consumer’
2014 was a breakthough year for digital marketing in india, with a surge in smartphone use and car buying switching to digital channels in significant numbers. Neislen looks at the top insights and trends that received maximum eyeballs and engagement this past year and here’s our pick of the most popular trends impacting the Indian … [Read more…]
Moonpig suspends app after customer security fears
Personalised card company Moonpig has disabled its mobile app “as a precaution” over claims the firm’s online security is “vulnerable”.
40% of Amazon items now come from third party sellers
Amazon shipped 5 billion items in 2014, with 40% from third-party sellers, according to new data from the online retailer.
Video viral of the week: Fisher-Price welcomes new year babies with YouTube campaign
Fisher-Price started the new year documenting the births of the first babies of 2015, getting more than 2 million views since its release on New Year’s Day. See why its our video viral of the week below…
Marmite brings back controversial ‘neglect’ ad with digital first campaign
Unilever’s Marmite is resurrecting its controversial animal rescue spoof as part of a ‘mockumentary’ campaign with a strong digital element.
Weetabix targets ‘mummy bloggers’ in ‘Weetabuddies’ campaign
Weetabix has launched a £5.5m multi-channel push featuring Weetabuddies characters to encourage more families and kids to the breakfast cereal brand.