Online video ad trends: interactive pre-rolls ‘twice as popular in UK’
UK web users are twice as likely to respond to in-stream video ads than the global average, according to new research looking into online video ad trends.
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Video ads on news sites ‘tripled last year’ (DoubleClick infographic)
News publishers are running three times more video ads this year than last, with huge rises in investment coming from the automotive, sports and shopping sectors, according to new data from Google’s DoubleClick ad network.
BMW sponsors Telegraph and Wired technology news site
The Telegraph has launched a new technology content platform in partnership with Wired.co.uk, bringing together the week’s top trending technology stories, to promote the BMW i3 Concept Coupé.
Right to reply: Is iTunes Radio really going to be a game-changer?
This week saw Apple unveil its free music streaming service iTunes Radio into an already crowded market. Bloom.fm’s CEO Oleg Fomenko responds to the launch, and asks what the key challenges are for the firm.
WPP’s Xasis brings audience buying platform to Latin America
Audience buying company Xasis has launched of operations in Latin America, as the WPP-owned firm expands its global operations.
Right to reply: Corporation tax avoidance- Nowhere to hide
With web giants such as Google, Amazon and Apple in the dock over their corporate tax affairs, Chartered Tax Advisor David Adams offers his view on the changing climate of taxation.
Apple debuts ad-funded music streaming- new channel for marketers
Apple has launched its much-anticipated iTunes Radio music streaming service, as the firm looks to rival the likes of Spotify, Pandora and Google Music.
Google wins bidding war to by map app Waze?
Google is to buy social mapping app Waze for around $1.3bn, after an intense bidding war with rival Facebook, according to news reports.
Unilever ramps up crowd-sourcing with eYeka partnership
Unilever has extended its partnership with co-creation community eYeka, as the FMCG giant looks to further tap into crowd-sourced marketing campaigns.
Video viral of the week: giffgaff shows caring side of zombies
Mobile network giffgaff’s latest viral campaign depicts a zombie apocalypse… with a twist. See why it’s our video viral of the week below (warning: contains scenes of mild gore and random acts of kindness)…