Customers want a personalised experience and are providing brands with the information required to achieve true one to one marketing on a massive scale. As Russell Loarridge, Managing Director Europe, Janrain insists, social is no longer just about the media; it is about the data. The winners in the next generation of social strategy are … [Read more…]
CES has been a big conversation in the media this month, , particularly on Twitter. With varied responses to the emerging technologies, Hotwire PR/33Digital looks at the top 10 brands being talked about and the top 5 trends being mentioned
Dutch airline KLM have outperformed the rest of the travel industry in the very first Travel Social Media Benchmark from eDigitalResearch, topping the Facebook league table with over 4.5 million followers.
Global ‘Software as a Service’ (SaaS) site search provider SLI Systems handled over one billion search queries for its clients in December 2013, representing year-on-year growth of 50%, well above the average 14% across the ecommerce industry.
Google has bought technology firm Nest Labs, founded by iPod inventor Tony Fadell, in a $3.2bn deal that could help the internet giant rival Apple in terms of hardware.
YouTube has brought back tools to help uploaders control comments on their videos via a central system, in a bid to make manage social media comments better.
IBM is to invest $1bn (£608m) creating a new business division for Watson, supercomputer that once won an episode of TV game show jeapardy.
BMW has unveiled its version of self-driving cars that can “drift” around bends and slalom between cones.
The number of text messages being sent in the UK has fallen for the first time ever as more people turn to Whatsapp and iMessage, according to new research looking into mobile trends.
Expandable banners are the best performing ad on mobiles, with the entertainment and media sectors recording the highest mobile click through rate, according to new research.