Netflix gets first Oscar nomination for documentary ‘The Sqaure’
Netflix has received its first Oscar nomination for the documentary The Square, marking the video streaming site’s continued move towards mainstream adoption.
Uncategorized
Adobe links marketing tools for one-stop dashboard
Adobe has united its campaign and experience tools as it continues to expand its ‘Marketing Cloud’ suite for advertisers following its acquisition of Neolane last year.
Marketing technology firm Teradata shakes up UK and Asia teams
Teradata has announced a major leadership reshuffle, as the marketing technology firm continues its expansion across the UK and South East Asia.
Social media ROI: Burberry marketing drive pays off with 12% sales increase
Burberry’s sales have risen sharply during 2013, crediting new marketing initiatives and improved social media ROI for the success.
Sky AdSmart signs 40 brands for targeted live TV commercials
Sky has signed up more than 40 brands for the new Sky AdSmart targeted advertising service, as the broadcaster looks to transfer digital advertising’s real-time bidding techniques to the more traditional live TV format.
Lays expands ‘Do Us A Flavour’ into year-long social media campaign
Lay’s is running a second campaign for its crowdsourced “Do Us A Flavour” ads, this time incorporating Instagram and Twitter, as Pepsico’s crisp brand looks to boost its reach on smartphones and tablets.
Ecommerce trends in the UK: £91bn spent online in 2013
Online retail sales exceeded expectations in December, with the IMRG Capgemini e-Retail Sales Index recording 18% year-on-year growth as a result of British shoppers spending £11 billion online – up from £9 billion spent in December 2012.
Sentiment gets £1m funding boost to take ‘social to the contact centre’
Social intelligence and engagement platform Sentiment has secured £1 million in a Series A financing led by Elderstreet Investments, with participation from AIM listed technology company Netcall.
Sports marketing firm Infront appoints Dog Digital
Dog Digital has been appointed to provide digital and technical consultancy services to Infront Sports & Media, one of the leading sports marketing companies in the world, following a competitive pitch process.
Top 3 marketing tips for 2014: The shift to digital first
As consumers switch to digital, the challenge to brands is to keep up pace when so much of their existing business is still geared towards traditional models. Jason Hobbs, director of information architecture at digital agency Nomensa, offers a guide on how organisations can integrate digital across their entire business to boost sales and keep … [Read more…]