Advertisers in the UK spent £1bn on online performance marketing (often referred to as affiliate marketing) in 2013; up 15% on 2012, with advertisers getting an average £14 return on every pound spent, according to new data.
The popular practice of writing guest blog posts in the hope of boosting visibility on search engines has come under fire this week, with Matt Cutts, head of Google’s webspam team, declaring the tactic as ‘done’.
The true global scale of digital reach across the globe is hard to measure, but this new slide set from agency We Are Social attempts to create a worldwide snapshot of digital trends in 2014- showing that the North American audience still leads in most areas of web connectivity and access, while Africa lags behind.
Ahead of its official launch sometime this year, developers have made the first Google Glass sex app, which the makers claim will (literally) offer a new perspective on sex.
The online video and mobile audience in the UK continues to grow, with Google, Amazon and Facebook continuing to prove the most popular sites across all platforms, according to the latest data from comScore and UKOM.
Last month, Google made the controversial move of caching images and serving them via their own proxy servers, a potentially game-changing update that could affect marketers who rely on images to track email opens or geo-location for dynamic content. Loren McDonald, Vice President of Industry Relations, Silverpop offers advice to marketers looking to adapt to … [Read more…]
Following on from the success of Carrie’s YouTube prank last year, the makers of 20th Century Fox’s latest horror movie ‘Devil’s Due’ have used a similar tactic to great effect- getting over 36m views in the process. See why it’s our video viral of the week below…
Programmatic ad firm Pubmatic has struck a deal with So-net Media Networks to bring its sell side platform (SSP) technology and services to the Japanese market, connecting regional advertisers and publishers.
Credit card details from nearly half of all South Koreans have been stolen and sold to marketing firms, it has been revealed.
Price and product range are consumers’ top complaints when it comes to retail websites, with rising expectations driving complaints, according to new research.