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Digital Strategy Consulting is seeking a CRM expert

January 27, 2014

Netimperative’s partner company, Digital Strategy Consulting – a specialist digital consultancy helping agencies, brands, business services and governments find the right digital strategy for them – is seeking a CRM expert to take on as a part-time freelancer.

Uncategorized agencies, brands, CRM, email

Google links ads to discounted taxi rides

January 27, 2014

Google has patented new technology that links online ads to free or discounted taxi rides, aimed at venues such as restaurants, theatres and shops.

Uncategorized advertising, Google, technology

Online advertising traffic data fraud – explanation and guidelines

January 27, 2014

If you’re a media planner using online advertising traffic data, you’ll know all about the challenges and the need for guidelines – so this simple explanation tells you more.

Uncategorized advertising, brands, content, government, media

Internet ad spend up 32% globally- TV up just 4%

January 27, 2014

Internet, outdoor and television advertising saw the greatest increases in spend throughout the first three quarters of 2013, while TV rose just 4%, according to new global figures.

Uncategorized advertising, Europe, global, media, newspapers

Google and Samsung in global patent deal

January 27, 2014

Google and Samsung have sealed a global patent cross-licensing agreement, as the two technology giants look to work closer together in rivalry with the likes of Apple and Microsoft.

Uncategorized Android, Apple, global, Google, Microsoft

Fastest growing global social networks: Instagram and Reddit lead the way

January 24, 2014

Instagram is growing the fastest of all social media sites worldwide, followed by Reddit, while Facebook’s global audience fell 3% in 2013, according to new data.

Uncategorized apps, China, Facebook, global, Google

Mayer expects most Yahoo users will come from mobile in 2014

January 24, 2014

Marissa Mayer, chief executive of Yahoo, has said that 2014 will be a ‘tipping point’ for the evolution of the Internet, with most users coming from mobile devices.

Uncategorized comScore, global, government, Privacy, security

Top tips: 3 Things CIOs Can Learn from Snapchat

January 24, 2014

Snapchat, one of the most popular mobile apps amongst teenage girls, can teach CIOs a thing or three about technology and communication. Rob Sobers, director at Varonis, offers 3 key factors to SnapChat’s success- and what firms can learn from this.

Uncategorized apps, email, Facebook, images, security

Guest comment: Enterprise mobility should not be risky business

January 24, 2014

In his first official communication to the public, John Sims BlackBerry’s President of Enterprise Services, outlines how Samsung has missed the mark on their enterprise solution, and why BlackBerry earned its security reputation.

Uncategorized Android, global, government, Samsung, security

Video viral of the week: Old Spice returns with ‘intervention’ prank websites

January 24, 2014

Old Spice has become famous for pioneering viral video ads, and its latest campaign sees the return of Isaiah Mustafa in a series of prank ads that look set to get consumers sharing in droves. See why it’s our video viral of the week below…

Uncategorized, Video advertising, email, media
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