This week saw Facebook snap up mobile messaging service WhatsApp for an astronomical $19bn- marking the biggest tech purchase to date. The move has sparked many comments from the industry- we take a look at some of the key quotes as chat apps come of age…
To mark Valentines Day 2014, shampoo brand Head & Shoulders partnered with Saatchi & Saatchi in the Philippines to run a hidden camera viral campaign, featuring young men a blind date with a lady (played by an actress) who has really bad dandruff.
Facebook’s announced acquisition of WhatsApp for $19 billion is a simultaneously offensive and defensive move that will send a shiver up the spines of social platforms and telcos worldwide, according to Global M&A advisory firm Magister Advisors.
Nearly two-thirds (30%) of consumers worldwide consider ‘trust’ the single largest obstacle to using mobile to purchase goods and services, according to new research.
Sizmek (formerly known as DG MediaMind) has launched Social Connect, an initiative to encourage closer cooperation with strategic social media technology companies in order to foster the growth of social media advertising.
Facebook is buying WhatsApp for a massive $19bn (£11.4bn), as the social network looks to restart its flagging growth in developed markets, while offering a popular free messaging service in emerging markets, shaking up the telecoms industry in the process.
Digital income now accounts for 50% of the UK record industry’s sales revenue, according to new research.
Over two-thirds (68%) of global mobile users have spent money via their mobile phone over the last year, with 83% planning to spend money on goods via their mobile phone in the next 12 months – a 15% increase on current levels, according to new data.
According to a recent study by Google and Millward Brown Digital, holidaymakers are increasingly comparing before booking a trip. As part of their digital holiday hunt, they use a variety of devices turning looking for the next trip abroad into a multi-device experience. 67% of the users start a search on their mobile phone, keep … [Read more…]
Real time bidding platform Rubicon Project has further expanded its international operations into Japan with the opening of an office and data centre in Tokyo to help better service buyers and sellers in the region.