Global ad spending by medium: Internet gets 1 in 5 ad dollars
In 2013, the internet passed newspapers to become the world’s second-largest ad medium, behind TV, according to this chart from ZenithOptimedia.
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Mobile shopping trends: Over 50s most likely to ‘showroom’ while in store
Older shoppers are more likely than youngsters to use their mobiles to compare prices online for products they see in stores, according to new research.
Facebook takes on TV with auto-play ‘Premium Video Ads’
Facebook will soon start placing Video Ads in users’ News Feed, which will auto-play without sound.
Candy Crush developer to float on stock market for UK record of $7.6bn
Games studio King Digital will become Britain’s most valuable publicly listed internet company after being priced at $7.6bn ahead of its IPO.
Formula One social media rankings: Lotus races to pole position
Ahead of the new season, the first ever index ranking Formula 1 teams according to social media performance has been launched – Lotus top the league, ahead of Williams and Red Bull who claimed second and third places respectively.
Digital salary report: Which region has the highest wages?
Competition for talent at digital agencies and production companies is leading to sharp salary rises, and remuneration gaps of up to 45% between some regions, according to a new report.
Whatsapp Android app security flaw exposed
The Android version of WhatsApp has a loophole that leaves chat histories wide open to other apps installed on the same smartphone, according to new findings from a security consultant says.
New video metric ‘Average Viewability Percentage’ comes to UK
A new video ad metric quanifying visibility has launched in the UK, letting brand advertisers see how much of their video ads are in-view and for how long.
New European data protection laws: Risk of €100m fines for breaches
This week, the EU has updated its 19-year-old data protection laws, with stronger safeguards for citizens’ personal data. The new European data protection laws mean that companies found in breach of users’ personal data rights will risk fines of up to €100m.
Two-thirds of marketers ‘now using automation techniques’
Almost three quarters (71%) of marketers re using some form of marketing automation to their advantage, to increase ROI and glean increased insights into marketing campaigns, according to new research.