Lurpak takes ‘Food Adventure’ to Waterloo station
Cooking brand Lurpak has launched a major digital and experiential campaign taking place at London’s Waterloo station, to promote its new Cook’s Range.
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Amazon strikes online streaming deal with HBO
In a big win over rival Netflix, Amazon has formed a deal with HBO to run a selection of its shows on its Prime Instant Video service.
Top multichannel marketing tips: Taking digital engagement in store
In the rush to exploit online innovation are retailers in danger of overlooking the face to face experience? Innovative digital and mobile technologies are increasingly being used to personalise the online experience; but it is also essential to include the retail store in that experience to maximise the value of every aspect of the customer/brand … [Read more…]
Most retail brands ‘to adopt omnichannel strategy within 18 months’
The vast majority (83%) of online retailers intend to have implemented an omnichannel strategy in the next 18 months, according to a recent survey conducted at SLI Connect, the annual UK e-commerce summit held in London.
Content marketing case study: Paddle Pop digital webisodes boost ice cream sales by 43%
Unilever’s Indonesian ice cream brand Paddle Pop created a new kids entertainment franchise based around its mascot. This case study looks at how the cross media marketing campaign boosted sales up to 43% in some territories.
WeChat Case Study: Pepsi ‘brings happiness home’ for Chinese New Year
During the lunar new year period, Chinese people send good wishes to friends and family. This case study looks at how PepsiCo, as part of a huge annual holiday campaign called “Bring Happiness Home,” gave the tradition a twist.
Google links to apps in AdWords for first time
Google is offering advertisers the option of targeted app install ads on mobile search and YouTube, following similar moves by rivals Facebook, Yahoo and Twitter.
New York cops’ Twitter campaign backfires with ‘police brutality’ pics
A hashtag campaign started by the New York City Police Department has backfired after being inundated with photos of police brutality submitted via Twitter.
Global social media ad trends: Facebook and LinkedIn grow as Twitter dips
Facebook’s ad business has continued to grow with click through rate (CTR) and ad impressions increasing by double-digits quarter-over-quarter, at 20% and 41% respectively, according to new research looking into global social media ad trends.
Social TV on Tumblr: Conversations ‘last longer than Twitter’
Conversation around TV shows are larger and lasts longer on Tumblr than on any other social network, with shared visual content driving fans to engage with the site, according to new research.