Smart watches, flexible screens, geo-targeting and Google Glass – we know what the mid-term future looks like, and it couldn’t get more exciting. So why is the present such a mess for most brands when it comes to “mobile first marketing”? Danny Meadows-Klue, President of the Digital Training Academy, explains why in the rush to … [Read more…]
Brand loyalty isn’t as strong as it used to be, so brands and marketers alike need to work harder, longer, and in different ways, to keep customers coming back. Adam Lee, Data and CRM Consultant at Amaze looks to discuss how marketers can begin to understand the intent of users; an approach that is just … [Read more…]
As the app increasingly takes its place as an essential business channel, Nick Keating, VP EMEA, Maxymiser, insists organisations need a clear, business led optimisation strategy across all aspects of the customer experience to drive improved business performance.
Older Brits are using the internet more following the growing popularity of tablets, according to new Ofcom research.
Ad technology provider Exponential Interactive is to be the headline sponsor of the Internet Advertising Bureau UK’s flagship annual event, IAB Engage, featuring Bill Gates and film producer Lord Puttnam.
The Webby Awards, often dubbed the Oscarsof the Internet, has announced its latest batch of award winners, with Vine, Airbnb, Kickstarter and Vimeo among this year’s winners for their services to digital media.
Nokia has named Rajeev Suri as its new chief executive officer, as the mobile maker completes its sale to Microsoft.
Ad spend in the UK is forecast to surpass £20bn for the first time in 2015, driven by digital, according to new figures from the Advertising Association and Warc.
Rovio, the Finnish game maker behind Angry Birds, saw revenues rise just 2.5% as profit growth fell by half, according to its latest financial post.
Google+ could soon be facing serious cutbacks that will see an end to forced integration with other platforms, dramatically cut division resources and a shift to Google’s fast-growing Android mobile platform, according to a news report.