Unilever expands Project Sunlight campaign with short film
Unilever has expanded its Project Sunlight sustainability initiaitive with a new summer campaign, with a new short film, “The Way Kids See It”.
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Top tips: Building communication into the property portfolio
Broadband is the second service set up by individuals in a new home – only electricity is deemed more important. So why are many property developers and landlords still failing to ensure the quality and reliability of both broadband and mobile services in new buildings? Mitesh Patel, Managing Director, Fifosys looks at why communications is … [Read more…]
Plans for two-speed internet get go ahead in US
Regulators have given the go ahead for new rules would let content firms charge more for faster delivery of traffic to their users, in move that critics say could end ‘net neutrality’.
Fujitsu tracks shopper movement in store
Electronics giant Fujitsu is set to reveal technology that analyses the purchasing behaviour of shoppers in retail stores by detecting their lines of sight, according to a news report.
Dixons and Carphone Warehouse merge
Dixons has struck a deal to make Carphone Warehouse part of its group joining the UK electrical retailers high street roster that includes PC World and Currys.
World Cup marketing trends: Football fans are ‘big sharers on Facebook’
There are 500 million soccer fans on Facebook, who are more likely to share, like and comment on content than average users, the social network has claimed.
Google gets first batch of ‘delete me’ requests
Following the controversial ‘right to be forgotten’ ruling in Europe this week, Google has received new takedown requests, according to a news report.
Lifestyle bloggers ‘can earn £900 per year’ via affiliate sales
The average online blogger using affiliate marketingcan expect to make as much as £906 a year through their blogs with the beauty and fashion sector proving particularly lucrative, according to a study of 1,723 UK-based ‘lifestyle’ bloggers.
Shaun the Sheep coding competition gets kids into digital coding
Aardman Animations, the creator of Shaun the Sheep, has teamed up with Nominet Trust to launch Shaun’s Game Academy, a national competition for young people to build online games based on the adventures of the popular TV character.
Top tips: Five ways retailers can prepare for seasonal promotions
While seasonal consumer behaviour can be predicted up to a point, fluctuations such as weather and national events can quickly foil a brands carefully planned marketing campaign. Michael Rausch, General Manager for Europe and North America at Become Europe offers 5 key tips to getting the most out of seasonal promotions.