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Apple’s big play for Internet of Things: Health apps and home automation

June 3, 2014

Apple has introduced new apps for iPhones and iPads that will help users monitor their health and control devices in their homes, as the firm looks to rival the likes of Google’s smart thermostats and Samsung’s SAMI fitness software.

Uncategorized Android, Apple, apps, Christmas, Google

Google gets 12,000 forget me requests on first day

June 3, 2014

Google received 12,000 takedown forms on the day it published its response to the European Court of Justice “right to be forgotten” ruling according to reports.

Uncategorized BBC, Google, government, images, marketing

Google ‘adds $1bn satellites’ to global wi-fi scheme Project Loon

June 3, 2014

Google is investing a further $1bn into its ‘Project Loon’ wi-fi project with a fleet of satellites supporting its existing balloons, according to a news report.

Uncategorized, Video Facebook, global, Google

Top tips: Email, forget acquisition it’s now purely a relationship tool

June 3, 2014

Managing email relationships with potential and existing customers is a tricky balancing act. Steve Abbott, Director at The British Consumer Index, used data to show why brands that continue to use ‘cold’ email could not only waste their marketing effort and money but risk damaging the brand in the process. By contrast ‘warm’ email is … [Read more…]

Uncategorized brands, content, CRM, email, marketing

Shaggy dog story: Retailer replaces community manager with pug (and boosts visits by 150,000)

June 3, 2014

To stand out from the crowd during Chinese New Year, luxury online retailer Glamour Sales enlisted Fred&Farid to create a social media stunt to get tongues (and tails) wagging. By pretending to swap their community manager for a dog, the firm generated 100,000 new customers on a tiny budget. See why it’s our video viral … [Read more…]

Search, Uncategorized, Video media

Samsung’s global challenge for Tizen: Better local content and payment services

June 3, 2014

Following Samsung’s launch of its first Tizen smartphone, which many have speculated will be targeted squarely at emerging markets, new research from mobile marketing firm Upstream has found that consumers in developing markets are calling for the handset to more readily provide relevant, localised content and services as well as more appropriate payment mechanics and … [Read more…]

Uncategorized apps, Brazil, China, content, financial services

SpotXchange expands video ad publishing with MailOnline hire

June 3, 2014

Video ad platform SpotXchange, is investing in its European publisher division with two key appointments. Alex Kisielewski joins from the MailOnline to be Director of Publisher Development, EMEA and Niall Jones is joining from Havas Media as Publisher Account Manager.

Uncategorized advertising, agencies, Europe, global, media

Mobsta teams with nugg.ad for mobile audience targeting

June 3, 2014

Digital ad technology firm nugg.ad has partnered with premium mobile ad sales house Mobsta to launch a new service in the UK.

Uncategorized apps, brands, technology, UK

Samsung debuts first Tizen phone in Russia

June 2, 2014

Samsung is to launch its first smartphone powered by the Tizen operating system in Russia this summer.

Uncategorized Android, Google, Russia, Samsung

The myths of social sharing: Facebook and Twitter ‘are not the biggest sharing platforms’

June 2, 2014

Most social sharing happens via ‘copy and pasted’ links shared over iPhones and iPads- not via Facebook likes and Twitter retweets, according to this new infographic from Radium one looking at the six biggest myths about how content spreads across the web.

Uncategorized content, Facebook, infographic, sport, Twitter
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