Digital marketing fails: BBC news lets developers work on the live app
It can happen to the best of us, and this week it happened to the BBC – with test messages on the app’s alert services pushed to millions of app users.
Uncategorized
Top tips: How to measure customer service on social media
Social media is fast becoming the channel for customer service. Gartner has predicted that by 2015 at least 40% of customer service will be conducted via social media channels. Companies have rigorous systems in place for measuring the effectiveness of their customer service via phone, email and other traditional customer service channels – but how … [Read more…]
Right to reply: New Nokia Android phone has India in its sights
Microsoft launched its updated Nokia launched the X2 yesterday – replacing the barely 6 month of Nokia X as their Android powered handset for the emerging markets. The move is bold and Nokia has been focussing on India throughout the launch event. Vasileios Tziokas, Marketing Manager at Upstream has commented on the release, drawing on … [Read more…]
Tumblr case study: Samsung Tumblr blog pushes Galaxy camera content to other social networks
Samsung wanted to create a destination that could show off its GALAXY Camera and generate buzz among photographers and tech fans on four major social networks. This case study looks at how the electronics giant used Tumblr’s API as a central hub to push images to Twitter, Facebook, and Pinterest, getting a 70% increase in … [Read more…]
Nestle planning ‘Star Trek’ style food replicator
It may sound like something out of Star Trek, but Nestle is developing a food replicator that will create customised consumable items based on the users’ dietary requirements.
Facebook revamps news feed rankings for video
Facebook has updated its News Feed algorithm change to show more relevant videos to users, and increase the value of its content to advertisers as a result.
Top 4 tips: The evolving role of the CMO- Owning the customer journey
Today’s CMO is being forced to adapt to their evolving roles and embrace a range of new responsibilities, from overseeing customer service, to top-line growth. Paul Smith VP and GM for Salesforce ExactTarget Marketing Cloud in EMEA offers 4 tips on how to adapt to this new marketing world.
Microsoft plans €99 Android-powered Nokia smartphone
Microsoft has revealed its first phone after completing its takeover of Nokia’s handset division – and the €99 device is powered by Android rather than Windows.
Case Study: How American Apparel adapted their brand to Tumblr to boost referrals
American Apparel needed to engage young metropolitan adults aged 20-32 without restraining the brand’s unique fashion aesthetic or diluting its brand equity. This case study looks at how the clothing brand used popular blog network Tumblr, via owned content and sponsored ads, to get hundreds of thousands of referrals to their online store.
iPhone to launch larger phone in September?
Apple’s suppliers will begin mass producing the next-generation iPhone 6, available in 4.7-inch and 5.5-inch sizes with an estimated shipping date set for September, according to a news report.