Snapchat woos advertisers with discount coupons after poor revenues
Snapchat is encouraging brands and media buyers with discount offers in an attempt to boost its ad business, according to a news report.
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Global trends: Traditional media still dominant as mobile growth slows
Traditional media still dominates worldwide consumption, but mobile is set to account for 26% by 2019 despite slowing growth, according to new research.
Facebook Instant Articles adds support for Google AMP and Apple News
Facebook is ramping up its news coverage by integrating its Instant Articles platform compatible with competing web publishing standards like Google AMP and Apple News.
Burger King upsets Belgian royals with “choose your king” stunt
Burger King has upset some real life royalty this week, when an online promotion in Belgium invited people to choose between the country’s King Philippe and the company’s mascot.
Walkers pulls interactive selfie ad after Twitter sabotage
Walkers Crisps has pulled an interactive video ad after it allowed the faces of mass murderers and child abusers submitted by internet pranksters.
Emails Vs. social media: Which is better for consumer engagement?
Email is still a more effective tool than social media when it comes to generating consumer engagement, according to new research.
Instagram tests direct response ads in stories
Instagram has allowing marketers to push sign-up and app-install promotions within its Stories section.
Virtual reality: A new technology revolution
Customers have made their preference for online and mobile commerce clear, and as companies continue to adapt to this and propel towards providing advanced self service, Virtual Reality and Artificial Intelligence are stepping into the limelight. Sylvia Jensen, Director of Marketing EMEA at Oracle Marketing Cloud, discusses this technology revolution and what it means for … [Read more…]
Top brands for CRM: PayPal, Yamaha and Amazon lead the way
Consumers are challenging brands to be more personal, efficient and responsive in their communications, with PayPal, Yamaha and Amazon leading by example, according to new benchmark research.
Fake news fatigue? Brits flock back to mainstream news sites ahead of election
With just 2 weeks until the general election, new research shows 15 million Brits are doubling their consumption of traditional news outlets, revealing a backlash against the social media filter bubble and so-called “fake news” on social sites.