Today (Wednesday 21st June) marks one year since Twitter announced that users will be able to post videos up to 140 seconds long as opposed to the previous 30 second limit. Please find comment from Benjamin Potter, co-founder and Creative Director at CLICKON on how this has impacted content marketing for brands.
The number of online reviews a product has directly correlates with its sales performance, even if some of the reviews are negative, according to new research.
Dune London is introducing user generated content (UGC) on its product detail pages to inspire customers during the shopping journey, and has reported an 82% increase in sales where UGC played a part in the transaction over a two week period since the feature went live. The shoe retailer has partnered with marketing technology company … [Read more…]
As influencers and celebrities post, filter, and hashtag their way to fame and fortune, brands are working with them to reach and communicate with consumers. Influencer marketing on Instagram alone is now a massive $1 billion industry.
Ahead of the iPhone’s 10 year anniversary, Shutterstock has outlined how the iPhone has revolutionised design and photography in 10 trends shaped by the iPhone.
More than three quarters (80%) of consumers claim that receiving a personal service is important when purchasing online highlighting the need for human interaction to be available in real time through customer service channels, according to new research.
Match has launched Ourtime, a new dating service exclusively for those aged 50 years and over.
What lies behind the chatbot hype? Sylvia Jensen, Senior Director EMEA Marketing at Oracle Marketing Cloud, explains why chatbots are so valuable and how they can help improve customer experience.
Facebook is the number one gatekeeper for news, edging out legacy traditional media sources and significantly outpacing other social networks/digital platforms like Google and Twitter, according to new research.
The 2017 Cannes Lions Festival of Creativity got underway over the weekend, celebrating the best of the ad industry. We look back at the first weekend with video highlights.