While most brands agree that social media is a critical channel, many aren’t leveraging the strengths that are unique to each platform. This infographic from SUMO Heavy breaks down the different social media platforms and identifies the best strategies for brands to implement on each.
Svedka Vodka has launched an innovative Halloween campaign featuring banner ads that haunt users everywhere they go on the web, until they can lift the curse by infecting their friends instead.
Facebook has bought a two-month-old app called tbh, which lets people send each other positive feedback through anonymous, quiz-style polls.
Snapchat is still more popular among US teens than Instagram, despite a number of copycat features developed by its Facebook rival, according to new research.
An overwhelming number of teenage consumers say Amazon is their favourite website for shopping, according to the results of Piper Jaffray’s biannual survey released this week.
Facebook has unveiled the $199 Oculus Go, a standalone virtual reality headset that does not require a PC, console or smartphone to work.
The winners of the 7th annual Lovie awards have been announced, with Skyscanner, Vice and Lad Bible among the winners of the pan-European digital awards.
Mark Zuckerberg has apologised after taking part in a controversial Facebook Live video discussing his company’s efforts to aid Puerto Rico’s recovery from hurricane Maria.
Unilever’s cleaning brand, Cif has struck a partnership with Helpling, Europe’s leading online marketplace for household services to help free up people’s time from their cleaning chores.
Snapchat is rolling out what it’s calling “Context Cards,” a new way for users to get information about the places from which people are snapping, presenting another local opportunity for advertisers in the process.