The UK’s ad market reached a new milestone during the third quarter of 2017 as almost one in four pounds spent on advertising went to mobile, which posted year-on-year growth of 30.7% to £1.3bn, according to new research.
Lidl UK has launched an Artificial Intelligence Wine ChatBot called Margot, giving customers wine knowledge and recommendations via Facebook Messenger.
Facebook users are spending 5% less time on the social network, but then firm still managed to post reported better than expected results for the last three months of 2017.
Social media management platform Hootsuite has announced a deeper integration with Instagram, providing Hootsuite customers direct scheduling and publishing on Instagram through the Hootsuite dashboard.
YouTube has released its official top 10 videos of last year, in terms of audience engagement, with an ad for the Google Pixel 2 phone beating John Lewis for the top slot.
Under half of influencers are asked for follower numbers by partner brands, and even less are asked about their audience demographics, according to new research.
Political polarisation and viral social movements like #grabyourwallet, #MeToo, and #TimesUp have dramatically changed the face of brand engagement and consumer loyalty, according to new research.
Snapchat users can now share Stories outside the app to Facebook and Twitter in an effort to spark growth on the social media app.
Facebook has introduced a new unit of time to make it easier for developers to sync up video and audio frames, in what could be a breakthrough for VR.
There has been 54% year-on-year increase in ad spend across all major social media platforms around the world, as advertisers move from organic and viral sharing to paid and sponsored advertising, according to new research.