Six nations rugby: Which sponsors got most social buzz?
O2 was the most popular kit sponsor at this year’s six nations rugby tournament, followed by Vodafone, according to new research.
Social
Facebook data-sharing plan with WhatsApp blocked in UK
Facebook has been stopped from making use of UK citizens’ WhatsApp data for purposes beyond the chat app itself.
Marketers admit 26% of their budget will be wasted in 2018
Marketers estimate they will waste 26% of their marketing budget in 2018 on the wrong channels or strategies, according to a new global report that cross-examines four key modern marketer profiles.
McVitie’s launches ‘Sweeter Together’ campaign on Facebook
McVitie’s has launched a £9.7m Masterbrand campaign ‘Sweeter Together’ in the UK, running across Facebook and terrestrial TV.
Snapchat lays off 100 engineers- report
Snapchat is reportedly planning to lay off nearly 100 engineers within a week, according to a news report.
Have #MeToo and #TimesUp peaked? Social users put film at the centre
Despite the rise of hashtag driven movements such as #MeToo and #TimesUp, social buzz around the 2018 Oscars largely focused on the films rather than the controversy, according to new data.
Oscars social buzz: Get Out’s Jordan Peele reigns supreme on Twitter
Jordan Peele, winner of Best Original Screenplay for Get Out, was the most Tweeted about celebrity by UK Twitter users during this year’s Oscars, according to new data.
WeChat reaches one billion user milestone
WeChat has hit one billion monthly users for the first time, as the Chinese messaging app starts to rival WhatsApp.
Search retakes lead over social for site referral traffic
Search has regained its lead over social in 2017 for referral traffic, regaining its top spot for the first time since 2013, according to new research.
US Facebook use declines for the first time
The percentage of the US population over 12 Americans aged 12 and older using Facebook has dropped 5 percentage points to 62% this year, marking the first decline in a decade, according to new research.