Social Archives

60% of marketers not confident in budget allocation

July 23, 2018

3 in 5 marketers (60%) are not very confident in their team’s ability to effectively allocate marketing budget, and only change it once a year, according to new research.

The World Cup Effect: Mobile data highlights global and UK football trends

July 18, 2018

There was a 52% increase in UK ‘football fans’ during the World Cup, while female interest increased by 41% compared to 24% in males, according to new research.

Facebook sees ad spend boom despite data scandal

July 17, 2018

Disproving sceptics predicting a doomsday scenario for Facebook has seen a 19% increase in ad spend on its core platform and Instagram quarter-over-quarter and a 48% increase year-over-year, according to new research.

The global reach of influencer marketing: 60% follow celebs on social

July 17, 2018

Almost 60% of internet users are ‘Celebrity Networkers’, meaning they use social media to keep up with celebrities, or that they follow actors, comedians, singers or TV presenters, according to new global research.

Social Media World Cup: France repeats win but England comes second

July 16, 2018

With an exhilarating World Cup tournament finally drawn to a close, Socialbakers lists who came out in terms of social media mentions.

Twitter bot purge: 8 million fake followers ditched

July 13, 2018

Following the news that Twitter has purged millions of fake accounts, Socialbakers has released data showing the accounts who have lost the most followers, and the greatest share of followers, on the platform since the purge took place.

World Cup: France leads global social buzz ahead of Croatia

July 12, 2018

Despite England’s crushing loss in the semi-final against Croatia, the team managed to jump one place to 3rd in Socialbakers’ Social Media World Cup, leapfrogging Argentina to take the bronze medal position, while France leads, according to new research.