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Social

Private messaging apps beat social media and word of mouth for sharing content

March 25, 2019

Nearly two-thirds (63%) of internet users now share content and recommendations using private messaging apps, ahead of open social media platforms and word of mouth are the second and third most popular way of sharing content, coming in at 54% and 51% respectively, according to new research.

Ads, Content, Social, Viral apps, brands, content, email, Entertainment

Burger King crowdsources next prank with ‘April Fool’s Day’ challenge

March 25, 2019

Burger King is calling for students to participate in the King’s Fools’ Challenge, with a Student Integrated Campaign category in the 2019 Clio Awards program.

Ads, Content, Social, Video, Viral content, Entertainment, global, marketing, media

Instagram debuts in-app shopping feature

March 21, 2019

Instagram has launched an in-app checkout feature for a limited number of brands, making it possible for users to purchase products without leaving the app.

E-commerce, Mobile, News, Social apps, brands, content, ecommerce, Facebook

Customer service trends: Facebook and webchat lead way as email and Twitter lag behind

March 21, 2019

UK brands are undermining consumer trust and risking revenues by failing to deliver consistent, multichannel customer service, according to new research.

E-commerce, Social advertising, brands, email, Facebook, infographic

Guest comment: Can Instagram save the fashion mobile shopping experience?

March 21, 2019

The impatience of mobile shoppers and no improvement in the shopping experience for two years means growing mobile commerce presents a major challenge to online fashion retailers. But the answer could lie in social channels like Instagram, says parcelLab’s founder and CEO Tobias Buxhoidt.

Content, E-commerce, Mobile, Social brands, content, ecommerce, Facebook, media

Video viral of the week: Joey Essex (and goat) star in Jaffa Cakes promo

March 21, 2019

McVitie’s has launched a comedy hero film for its new Jaffa Cakes Nibbles campaign, ‘Jaffa Whaaaaat?’, starring popular TV star Joey Essex.

Ads, Content, Social, Video, Viral media, UK, video

Instagram beats Facebook as UK Gen Z’s favourite social media platform

March 19, 2019

Instagram, not Facebook, is UK Gen Z’s favourite social media platform, according to new study.

Social content, Facebook, global, India, media

IBM under fire for using Flickr photos for facial-recognition project

March 13, 2019

IBM has been accused of using Flickr photos for a facial-recognition project, without the permission of people in the images.

News, Regulation, Social email, images, Privacy, Yahoo

Brexit bots: Foreign Twitter accounts ‘amplified pro-Leave views’

March 13, 2019

Far-right political groups have been using fake accounts and co-ordinated behaviour on Twitter to amplify pro-Brexit views, according to new research.

Content, News, Regulation, Social content, Facebook, global, Google, media

Facebook removes over 100 ‘hate’ accounts in the UK

March 11, 2019

Facebook has discovered and taken down dozens of fake accounts used to spread hate in UK.

Regulation, Social Facebook, India, local, UK
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