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Facebook fights off criticism to beat profit expectations

November 1, 2019
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.

Facebook saw its stock rise by more than three per cent after beating expectations in the third quarter as it continues to fight its constant criticism from governments and the public.

Ads, Content, Social advertising, apps, brands, content, ecommerce

“It must be earned, not bought”: Twitter to ban all paid political ads

October 31, 2019
"It must be earned, not bought": Twitter to ban all paid political ad
"It must be earned, not bought": Twitter to ban all paid political ad

Twitter has taken the controversial step to ban political advertising from its platform, just weeks before the UK holds a general election.

Ads, Content, Social advertising, Facebook, Google, Twitter, UK

Facebook agrees to pay £500k fine over political data scandal

October 30, 2019
Facebook agrees to pay £500k fine over political data scandal
Facebook agrees to pay £500k fine over political data scandal

Facebook has agreed to pay a £500,000 fine imposed by the UK’s data protection watchdog for its role in the Cambridge Analytica data scandal.

Ads, Content, Social apps, email, Facebook, media, Privacy

UK adspend forecast to grow 5% following search boost

October 29, 2019
UK adspend forecast to grow 5% following search boost
UK adspend forecast to grow 5% following search boost

UK advertising spend will grow by 5% in 2019 to reach £24.74bn, according to the latest Advertising Association/Warc Expenditure Report.

Ads, Content, Mobile, Search, Social, Video adspend, advertising, brands, Europe, media

Facebook partners publishers for separate ‘News’ tab

October 28, 2019
Facebook partners publishers for separate ‘News’ tab
Facebook partners publishers for separate ‘News’ tab

Facebook plans to roll out its News tab across US markets as it looks to retain users on its ever-growing platform.

Social content, Facebook, media, video

Zuckerberg vs Congress: Facebook CEO grilled on fake news and Libra currency

October 25, 2019
Zuckerberg vs Congress: Facebook CEO grilled on fake news and Libra currency
Zuckerberg vs Congress: Facebook CEO grilled on fake news and Libra currency

US lawmakers have criticised Facebook boss Mark Zuckerberg about the firm’s policy not to fact check political ads in the upcoming 2020 US election.

Ads, Content, Regulation, Social advertising, content, Facebook, financial services, media

Nearly half of holidaymakers spend longer researching a holiday than the duration of the trip itself

October 25, 2019

There is a big opportunity for marketers to reach holiday markers during their online research stage, with many shoppers using social media influencers to reach a decision, according to a new study.

Ads, Content, E-commerce, Social email, Facebook, marketing, media, retail

Twitter fail: Innocent Drinks warns fans not to drink conkers after recipe joke backfires

October 24, 2019
Twitter fail: Innocent Drinks warns fans not to drink conkers after recipe joke backfires
Twitter fail: Innocent Drinks warns fans not to drink conkers after recipe joke backfires

Innocent Drinks has been forced to tweet a series of warning messages after it sent out a joke message about Conker smoothies- a concoction that could kill people if consumed.

Content, Regulation, Social marketing, Twitter

Facebook targets Russia and Iran in further efforts to reduce election manipulation

October 23, 2019

In a fresh push to boost the integrity of the platform, Facebook has shut down Iranian and Russian accounts running election misinformation networks. The change will affect both Facebook and Instagram, as the social media giant prepares for the lucrative US election campaign. Facebook is also increasing transparency of who advertises and what their messages are by changing how its ad library works. Democracy campaigners hope these changes in the US part of the platform will soon be echoed across Europe.

Regulation, Social Europe, Facebook, government, Latin America, media

Rugby World Cup social media engagement grows 261% since start of tournament

October 18, 2019
Rugby World Cup 2019: Who was the real winner?
Rugby World Cup 2019: Who was the real winner?

The Rugby World Cup quarter-final is taking place this weekend in Japan and the 2019 tournament has been breaking TV viewing rating, while its social media growth is making it increasingly valuable to advertisers, according to new research.

Social advertising, brands, China, content, games
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