IBM ties with Facebook for ad targeting project
IBM and Facebook are teaming up to develop tools to help brands improve their digital advertising.
Social
Social politics trends: How Twitter reacted to election debates
As Brits go to the polls for the general election tomorrow, just what influence has social media had on UK politics? This new infographic from Kantar Media and Barb looks at Twitter TV Ratings data across the three general election debates to establish the key themes that drove discussion online throughout the debates.
Chinese consumers spend 40 minutes a day reading WeChat messages
The average Chinese adult reads news and other material on smartphone app WeChat twice a day, for a total length of more than 40 minutes, according to new research.
Facebook opens Internet.org to more websites following backlash
Facebook has opened up its controversial Internet.org service in India, letting more websites and other online services to join its “free mobile data” Internet.org scheme.
LinkedIn misses revenue targets for first time
LinkedIn has posted disappointing quarterly revenues that missed estimates for the first time, as the business-based social network struggles to turn its growing user base into profits.
Twitter profits slump 30% despite user growth
Twitter lost $162m between January and March, representing a 30% dip despite an 18% increase in users year over year.
Beach Body wars: Controversial poster sparks social media backlash
A London poster ad featuring a bikini-clad model next to the words “Are you beach body ready?” has sparked a social media backlash. But it also made Protein World, the company behind the campaign, around £1m in sales within just four days. This case study looks at the one of the most controversial ads on … [Read more…]
The only way is up: SnapChat wants vertical video ads for mobile screens
Snapchat is urging advertisers to frame their video ads vertically rather than the traditional widescreen format, as consumers move toward mobile usage.
Guest comment: Political membership organisations must go digital or face extinction
With the UK general election just a week away, new research indicates that political party membership numbers hit an all-time low this year. Benno Wasserstein, managing director of Box UK, explores the challenges faced by membership organisations in today’s digital world and why these must be faced head-on to ensure organisations are not on the … [Read more…]
Many PRs ‘failing to respond to social media queries’
The majority of UK PRs use social media for work on a daily basis – yet a high number of PRs are not responding to comments or engaging with conversations, posts and discussions on social media, according to new research.