Facebook to open artificial intelligence lab in Paris
Facebook is opening its second AI lab, this time in paris, as the social network looks to find smarter ways of sifting through the food of consumer data it generates for advertisers.
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Google I/O highlights: Smarter Google Now; unlimited photo storage and Android M revealed
Google’s annual I/O conference attracted 10,000 attendees with 2 million others watching on livestream television. As the web giant grows ever-more influential, we look back at some of the highlights from this year’s event, including Android M, Google Now on tap, mobile payments and the fate of Google Plus…
When CRM gets creepy: Nando’s criticised for ‘flirty tweets’ to customer
Social media is great for sending personalised messaged to customers- but what happens when brands get too personal? Nando’s recently attracted criticism after a its tweets to a female customer crossed the line from friendly to creepy.
P&G vlogger banned by ASA
The Advertising Standards Authority (ASA) has banned a YouTube video featuring a well-known vlogger because it didn’t clearly explain it was sponsored by P&G’s Max Factor brand.
The social election that wasn’t: How switchers fooled the polls
While many predicted this month’s UK General Election would be finally see the influence of newspapers and TV coverage superseded by social media, the shock results showed that old media still holds a bigger sway over much of the population, according to new research.
Sky turns Vines into games to promote hospital drama ‘Critical’
Sky 1 is using Vine to create micro games, designed to engage viewers of new hospital drama Critical.
Twitter ‘in talks to buy Flipboard’
Twitter is in ongoing talks to buy news aggregation app Flipboard, as the social network looks to boost its real time news features to rival Facebook, according to a new report.
Can social media predict the Eurovision winner?
If this weekend’s Eurovision Song Contest was decided on social media, Saturday’s winner would be Albania, with a quarter of overall Eurovision mentions coming from the UK, according to new research.
Twitter lets advertisers set goal-based pricing schemes
Twitter is expanding its advertising offering, letting users decide to pay for their adverts based on whether or not they achieve their objectives, rather than simply paying per view.
67 digital rights groups protest Facebook’s Internet.org
Facebook is under increasing pressure to withdraw its Internet.org project, following claims that the free mobile web service is a threat to net neutrality.