Social Archives

Home renovation site grows to 2 million users

July 23, 2015

Home renovation and design platform Houzz has grown its UK community to 2 million monthly unique users since it launched just one year ago.

Watch this space: Twitter removing user backgrounds for more ad space?

July 22, 2015

Twitter has removed customised wallpapers from the pages of its users in a raft of changes to its customisation options- sparking rumours that the social network is planning use the space for more ads.

Google+ photos RIP: Replaced with new app

July 22, 2015

Google is shutting down Google+ Photos to make way for its new standalone Google Photos app that went live just a few months ago in late May.

China mobile social media users to reach 335.9m in 2015

July 22, 2015

China mobile social networking users will reach 335.9 million this year, up 20.7% on 2014, according to new research.

Apple Pay one week on: How is social media responding?

July 20, 2015

Apple Pay went live in the UK last week, following its launch in the US earlier in the year. Brandwatch has analysed how well the contactless payment system is going down with the public on social media. The result unfortunately isn’t a great start for Apple Pay.

Facebook buy button to turn brand Pages into ecommerce sites

July 17, 2015

After many attempts to break into ecommerce Facebook is testing another buy button- this time letting businesses turn their pages into e-commerce sites.

Anatomy of a crisis: Nestlé’s Maggi noodles banned in India

July 17, 2015

At the end of May 2015, India’s Food safety administration (FDA) ordered Nestlé India to recall its popular 2-minute Maggi noodles after tests showed that the product contained high levels of lead and MSG. Joanna Delaney, Digital Marketing Executive at Digital Strategy Consulting, looks at how the situation developed, and how Nestlé reacted and managed … [Read more…]