A new feature from Pinterest moves them further in to the mobile commerce space competing with the likes of Amazon and Etsy. Pinterest and their ecommerce partner, Shopify, have introduced ‘buyable pins’. These allow a visitor to buy a product while viewing an image on the Pinterest iOS app. A ‘buy it’ button appears next … [Read more…]
Facebook has launched a new Pages Messaging feature that lets companies connect with customers via its messenger service. Pages Messaging will, for example, let firms respond to a complaint on its Wall by messaging the customer privately. A comment shows a note that the company responded privately so that other Page visitors know that the … [Read more…]
Will marketers become able to target products and services based on the sensitive personal data of not just you, but also your friends? That’s what Facebook believes according to latest patent filings.
A new hashtag campaign on Twiter aims to shatter the myth than engineering is a male-only profession, encouraging female engineers to highlight their achievements on the social network.
Facebook has been forced to defend its video practices after a YouTube star accused it of downloading his copyrighted material to use on the social network… and cutting him out of any ad revenue earned.
Instagram has switched on its advertising API (application programming interface), letting mobile marketers buy ads and planning their marketing on the social networking app in a more automated way.
Facebook has rolled out a new live event feed that serves as a single destination for viewing curated public posts, photos, and videos published from the music festival.
Relevant reader comments can act as as useful content for publishers and brand alike. Marie Dollé, Head of Content and Digital Strategy at Kantar Media, looks at the pros and cons of the alternatives such as encouraging users to post on social media platforms and the rise of a new type of contributor, the ‘reactfluencer’: … [Read more…]
Social media has given rise to a number of crazes that have quickly spread across the web. This new infographic from blood cancer charity Anthony Nolan, looks at 15 of the biggest virals that have set social media buzzing, from Batmanning to the Ice Bucket Challenge
A photo of young bikini-clad model and mum running with a Bugaboo stroller has caused outrage on Facebook. Joanna Delaney, Digital Marketing Executive at Digital Strategy Consulting, examines the lessons we can learn from this social media storm.