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What’s the top meme for 2015? Tumblr launches 2015 Year in Review

December 10, 2015

Tumblr has released its annual ‘Year in Review’ – a list of the top blogs, posts and topics featured on the site in 2015, revealing that ‘Pepe the Frog’ was the most reblogged meme of the year.

Content, Social, Viral content, YouTube

Marketers’ biggest trends and anxieties for 2016: Social commerce; predictive tech and location marketing

December 10, 2015

The vast majority of marketers (86%) count Google as their number one partner in their online retail strategy, flowed by Facebook and Twitter, according to new research looking into 2016 trends.

Ads, Content, E-commerce, Social Amazon, Apple, content, digital marketing, Facebook

Star Wars trailer: How Facebook reacted [INFOGRAPHIC]

December 10, 2015

With “Star Wars: The Force Awakens” hitting cinemas worldwide next week, new data looks into how Facebook reacted to the final trailer in October, and how marketers can use social media data to plan future campaigns.

Ads, Social, Video, Viral content, Facebook, infographic, marketing, media

Top social media tips: Film studios can’t afford to not know what their audience is engaging with on Facebook

December 10, 2015

With 1.55 billion monthly active users, Facebook is the largest source of public opinion data on Earth. Marc Maley, CEO, Fuel Intelligence, looks at how using anonymised and aggregated Facebook topic data, film studios could use this human-generated data to tailor marketing efforts to maximise engagement ahead of movie releases.

Content, Social, Video, Viral advertising, agencies, content, demographics, Entertainment

Social media trends in 2015: SnapChat soars as Periscope pirates plunder pay TV

December 9, 2015

Would you pay $750,000 for a single self-destructing ad? That was the estimated cost of a day-long ad on Snapchat- but with new data suggesting the chat app’s video views are rivaling Facebook, it could be money well spent. As part of our review of the year, we look back at the key trends that … [Read more…]

Ads, Content, Social apps, blogging, brands, China, Facebook

Facebook trends in 2015: The evolution of the ‘like’

December 8, 2015

Google be warned; Facebook is after your customers. In 2015, the social network was used by half the world’s online population, with a burgeoning ad ecosystem and ever-more engaging media tools to keep users glued to their newsfeeds. As part of our review of the year, we look back at the key trends that shaped … [Read more…]

Ads, Content, Mobile, Social advertising, apps, content, ecommerce, Facebook

Twitter in 2015: Political chat ‘stronger than ever’

December 8, 2015

Taylor Swift and Justin Bieber were the most talked about celebrities on Twitter in 2015, but social media conversations have become increasingly political, according to new data.

Social Europe, global, images, India, media

Facebook takes on Periscope with live streaming video service

December 7, 2015

Facebook has launched a new service that lets users stream live video on the social network.

Social, Video Amazon, Android, Facebook, technology, Twitter

Lad Bible app tops App Store just one day after launch

December 3, 2015

As iconic ‘lads mags’ FHM and Zoo close their doors for the last time, an online rival is going form strength to strength. Social news site The Lads Bible has topped Apple’s App Store just 24 hours after its launch.

Content, Mobile, Social BBC, content, Facebook, marketing, Twitter

New dad Zuckerberg to give away 99% of Facebook shares

December 2, 2015

Mark Zuckerberg plans to give away 99% of his $45bn Facebook fortune as he announced the birth of his first child.

Social Facebook, Microsoft
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