Since launching in 2017, TikTok has risen to become one of the biggest social networks. New research looks at the most popular influencers and best brand campaigns on the video sharing app.
Instagram has launched the next stage of its on-platform ecommerce experience with a new ‘Shop’ section in the Explore tab, showcasing a range of personalised items within a single buyable feed.
The Twitter accounts of major companies and individuals have been compromised in one of the most widespread hacks the platform has ever seen, resulting in a bitcoin scam that is earning its creators huge amounts of money.
User-generated content (UGC) Is a popular strategy on social media, but does user generated content (UGC) actually influence consumers? New research suggests consumers prefer user posts on brand’s Instagram than other channels.
Twitter has begun hiring people to work on new subscription platform, as the social media giant looks to move away from ad revenue, according to a mysterious new job listing.
The majority of shared content on mobile is viewed via ‘dark social’ channels, such as pasted links in emails or chat apps such as WhatsApp and WeChat. Sanjay Sarathy, VP Marketing at Cloudinary, examines how brands can use visual media to profit from the power of this hard-to-reach but lucrative traffic stream.
Facebook founder Mark Zuckerberg has shown no sign of backing down as the number of brands boycotting the Facebook platform grows.
Insurance firm Aviva and Holiday Inn owner Intercontinental Hotels Group have become the latest companies to “pause” advertising on Facebook, in response to how the social network deals with hate speech.
Popular social media app TikTok is opening up to brands with a new initiative, launching a platform called “TikTok For Business” that will serve as the home for all its current and future marketing solutions for brands.
The growing movement, organised by civil rights and other advocacy groups under the rally cry “#StopHateForProfit”, was spurred by last month’s killing of George Floyd by Minneapolis police and has drawn support from companies including Mozilla, movie studio Magnolia Pictures, Rakuten Viber, and the Goodby Silverstein advertising agency. “We have strict content policies in place … [Read more…]