Facial tracking shows Skittles and Mr Clean were best Super Bowl ads
Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions.
Social
Unilever invests in ‘Snatch’ augmented reality treasure hunt game
Unilever Ventures has invested in an augmented reality treasure hunt game Snatch, a game dubbed “Pokémon Go for brands”.
Facebook stops ‘illegal’ race-based ad targeting (but still offers ‘ethnic affinity’ tools)
Facebook has updated its ad policies to prevent race-based targeting, but will still allow targeting based on ‘ethnic affinity’ of users in domains other than housing, employment and credit.
Top CRM tips: A guide to dating your customers
With Valentines day fast approaching, as Ian Webster, Chief Customer Officer at Big Data for Humans gives his top tips for using big data to understand your customers and keep them in a long and prosperous relationship.
Global digital trends in 2017: Half the world now owns a smartphone
Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social.
Who won the social Super Bowl? Top 10 brands on Twitter
Pepsi, T-Mobile and Avocados from Mexico racked up the most Twitter engagement during the Super Bowl, according to new research.
Snapchat and Instagram growing fast in UK- report
Snapchat’s UK user base experienced explosive growth of 89.8% in 2016, to 11.2 million users, according to eMarketer’s latest mobile usage forecast.
Top 10 Super Bowl ads: Budweiser sparks boycott as ads get political
Super Bowl ads went political this year, with immigration and diversity championed in between the American Football action.
Snapchat unveils $4.2bn IPO plans (but reveals $515m loss for first time)
Snap Inc, the owner of Snapchat, has applied to become a public company with a $4.2bn float, but in doing so revealed a $515m loss last year amid slowing gowth for the messaging app.
Is Facebook working on an Apple TV rival?
Facebook is creating a TV application for set-top boxes, working like Apple TV to provide “TV-quality” shows licensed by the company, according to a news report.