Top tips for marketers looking to score with seasonal marketing
Håkan Thyr, Director, Strategic partnerships, EMEA at ChannelAdvisor, offers some top tips for online marketers looking for extra visibility during peak seasons.
Social
WhatsApp takes on Snapchat with expiring messages
WhatsApp is adding a new feature that lets users tag messages ‘at this moment’ which vanish once opened, or after 24 hours.
Computer Love: Can AI and augmented reality boost online dating
The Tinder dating app could include artificial intelligence and augmented reality in the future, to help people find the perfect match, according to its founder.
London Fashion Week 2017: Top Tumblr posts from influencers and designers
Following the glamour and excitement of London Fashion Week, which celebrities, influencers and designers got the most buzz on Tumblr?
Rage against the machine: Managing the inevitable chatbot backlash
Remember Tay? Microsoft’s xenophobic, racist chatbot was a lesson in inefficient AI. The experiment, held on a dedicated Twitter account, quickly descended into chaos when the chatbot began sprouting Nazi support and offending Twitter users in various awful ways. Here, Howard Williams, marketing director of live chat software specialist Parker Software, considers the negative consumer … [Read more…]
Twitter horror story: London Dungeon aplogises for sexist Valentine’s Day jokes
The London Dungeon has issued an apology after the tourist attraction’s PR team posted “offensive” Valentine’s Day jokes about fat women, sexually transmitted disease and dead prostitutes on its official social media accounts.
Facebook turns sound on for all news feed videos
Facebook is adding a controversial new feature that will mean sounds play out loud on videos when they automatically start rolling as users scroll past.
Valentine’s day: Top 10 brands on social media
Kylie Cosmetics and Jetstar Asia have generated most social media buzz this Valentine’s Day, according to new data from Socialbakers.
10 biggest trends to watch: Why “Passive Networking” could hit big messaging apps
The major messaging apps are set to be hit by “passive networking” in 2017 as additional functionality puts off some users, according to GlobalWebIndex, home of the world’s largest ongoing study on the digital consumer.
Twitter losses double despite “Trump effect”
Twitter has suffered its lowest revenue growth since its 2013 flotation, despite being the communication platform of choice for the new US President.