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Social

#nuggsforcarter: One teen’s quest for 18m retweets (and free Wendy’s nuggets)

April 11, 2017

A 16-year old teen from the US is currently on course for the most retweets of all time, after the fast-food chain Wendy’s set him a huge social media challenge in exchange for a year’s supply of free chicken nuggets.

Ads, News, Social, Viral advertising, Amazon, brands, Google, marketing

YouTube axes ads on channels with fewer than 10,000 views

April 7, 2017

YouTube has stopped placing ads on channels with fewer than 10,000 views in a move aimed at preventing people from making money off offensive or pirated videos.

Ads, Content, Regulation, Social, Video BBC, brands, content, Google, video

Teens pick Google as coolest brand (according to Google survey)

April 6, 2017

Young people consider three of the Google’s products among the top ten “coolest” brands in the world, according to new research… conducted by Google.

Ads, Mobile, Social, Video, Viral Android, Apple, brands, Google, Search

Twitter cracks down on anonymous “eggs” with new avatar

April 6, 2017

Twitter has dropped the egg that functions as its default profile picture over fears that it has become associated with online abuse.

Social content, images, media, Twitter

Pepsi faces web backlash for Kendall Jenner ‘protest’ ad

April 5, 2017

Pepsi has come under fire for its latest video ad, where reality TV star Kendall Jenner uses a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploits the “Black Lives Matter” movement.

Ads, Content, Social, Video, Viral global, Google, media, Twitter, video

Fake news! This year’s best (and worst) April Fools pranks in digital

April 3, 2017

In 2017, it’s getting harder to discern real news stories from fake ones- which made last weekend’s April 1st pranks even harder to spot than usual. To help you out, we’ve put together some of the best hoaxes from this year’s pranksters for your viewing pleasure…

Ads, Content, E-commerce, Mobile, News, Search, Social, Video, Viral Amazon, Android, apps, brands, email

Oculus Rift inventor quits Facebook team after Trump controversy

March 31, 2017

Palmer Luckey, the inventor of the Oculus Rift virtual reality headset, has left Facebook following the news that he financially backed an organisation that supported Donald Trump and created anti-Hillary Clinton memes.

Mobile, Social advertising, Facebook

Facebook takes on Snapchat with “Stories” feature

March 30, 2017

Facebook is rolling out ‘Stories’ in its main Facebook app, copying Snapchat’s main feature for the fourth time in less than a year.

Content, Mobile, Social analytics, Android, apps, brands, content

Global online advertising “to overtake traditional TV ad spend this year”

March 29, 2017

Global advertising spending will continue to increase at growth rates of between 4 percent and 5 percent through 2019, Zenith says in its new Advertising Expenditure Forecasts report.

Ads, Content, Social advertising, Australia, brands, China, Christmas

US uses social media for TV discovery

March 28, 2017

The way US consumers watch TV is changing, with social media and mobiles affecting how they discover what to what to watch next in the living room, according to new research.

Ads, Mobile, Social, Video, Viral advertising, brands, content, demographics, email
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