2017 is the year of VR hype. While it’s a good fit for some sectors, many consumer marketers are about to make a big mistake, argues Peter Mazurkiewicz from the Digital Strategy Consulting group. Here’s how to make sure you’re not one of them. What justifies the hype? In a world of attention-deficit and media … [Read more…]
Amazon has unveiled its first Echo device with a built-in camera, capable of dispensing fashion device over your choice of clothing each day.
With more than 1 billion average monthly visits and millions of video views per second, it is no wonder why brands look to use YouTube to build brand awareness – but at what cost? Mark Blair, VP of EMEA at Brightcove talks about the dangers of brands advertising appearing alongside controversial content and the growing … [Read more…]
Influencer marketing. It’s all anyone can talk about in 2017 – how brands can make the most of influencers to help promote its offering. Red Bull interviewed famous trials cyclist and influencer Danny MacAskill to look at it from the influencers lens, to understand what it takes in his point of view, what his expectations … [Read more…]
With many journalists complaining about the volume of press releases they receive, a growing number of PR professionals have started to question the value of the press release as a promotional tool. New research from Wildfire PR looks at how useful they are in today’s social media-saturated world.
Unilever revealed a new haircare brand Evaus, recruiting a number of popular beauty and fashion bloggers as part of its launch campaign. But there was a twist- Evaus was simply a repackaged version of one its its existing brands.
Mobile network giffgaff has launched a bespoke Sponsored Lens on Snapchat as part of its Big Swim campaign.
Celebrities and “influencers” in the US have been warned to clearly identify when they are promoting products on Instagram in return for payment.
There has been a 61.5% increase in paid media spend on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat for the first quarter of 2017, according to new research.
Facebook has unveiled a raft of new features during its annual F8 conference this week, including a new social VR app.