Facebook and Instagram take on TikTok with $1bn ‘creator investment’
Facebook is ramping up investment in its more creative users, in a bid to entice more engaging content on the platform to rival the likes of TikTok and YouTube.
Social media
IPA report: UK marketing budgets grow for the first time since start of pandemic
Total marketing budgets across the UK increased for the first time since Q4 2019, rising by a net balance of 6% across surveyed companies, according to new data.
Facebook launches Live Audio Rooms and in-stream podcasts
Facebook is officially launching its live audio rooms option, as well as podcast discovery and playback within the app.
TikTok launches football content on platform during EURO 2020
With the EURO 2020 tournament kicking off last week, TikTok has ramped up their social marketing activity surrounding the competition.
TikTok trials in-app shopping feature
TikTok is testing in-app shopping in Europe, working with a number of clothing brands to test the features.
TikTok launches ‘Lead Generation’ tool for brands
Social media platform TikTok has launched lead generation, a first-party solution through which advertisers around the world can generate leads and drive sales, as the popular social media platform looks to attract more advertisers.
LinkedIn offers new features for marketers and creators
LinkedIn has launched new features to help marketers, creators and freelancers promote their brands and businesses.
Social media trends: : Tik Tok overtakes Snapchat in the UK
Tik Tok has surpassed Snapchat in time spent among adult users in 2020, according to new research from eMarketer.
Biden to restart @POTUS Twitter account (with zero followers)
Joe Biden has launched a new Twitter account @PresElectBiden, after it was revealed the incoming US leader will not retain all the followers on the official @POTUS account.
The year in review: The digital trends that shaped 2020
From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month … [Read more…]