Many vendors are integrating the ability to buy into social media sites like Facebook. However, maintaining engaged communities is the key to successful social commerce, not the hard-sell approach adopted by many of the form’s pioneers, according to the findings of a recent roundtable debate.
In a dramatic move, Hewlett-Packard plans to discontinue its tablet computer and smartphone products, and to sell or spin-off its PC arm, as the US firm buys software giant Autonomy for £7.1bn.
The recent acquisition of VoucherCodes.co.uk by WhaleSharkMedia could be an astute move by the US venture capital group to build a powerful rival to Groupon in Europe, according to Doug Scott, founder of DiscountVouchers.co.uk
Digital technologies have rapidly become a key part of modern life- but the pace of change has left many consumers struggling to adapt. In a new series of articles, Bearing Point has identified five key ‘paradoxes’ to the way in which digital consumers should be handled. In this second article in the series, Sarah-Jayne Williams, … [Read more…]
Businesschoices.co.uk, a comparison website for small firms offering comprehensive and impartial advice on broadband, phone and energy services for UK businesses, has launched under the Consumerchoices.co.uk Group.
Facebook has seen a month-by-month decline of 3.58% in user visits, but still accounts for over half of all social media traffic in the UK, according to new data from Hitwise.
July was a good month for Microsoft in the UK search market, but was not so strong for the market leader Google, according to new research.
Mobile search is struggling to live up to its early promise, at least in terms of user popularity. Farhad Divecha, Director of AccuraCast looks at how the industry can get users searching on the move…
The BBC has updated its iPlayer service with a new version designed specifically for smart TVs and PlayStation 3 consoles.
In a recent article on the BBC news website, online entrepreneur Charles Duncombe claimed that spelling mistakes are costing UK etailers millions of pounds a year in lost revenues. Credibility is everything when it comes to converting visitors to customers in your online shop, and bad spelling does little to convince the public that you … [Read more…]