Tesco begins Street View Easter egg hunt
Tesco has launched an online Easter egg hunt, using Google Street View technology to allow players to explore their local streets to find virtual Easter eggs.
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Google adds GIF search: Animated images get their own filter
Google has added a new filter to its image search that lets users quickly look for animated GIFs.
Simon Cowell heads online for next global music star
Simon Cowell has taken his search for the next musical superstar online, asking artists to take part a new viral singing competition, You Generation.
Most mobile searches ‘convert in first hour’
Over half (55%) of mobile searches that resulted in a conversion happened in less than an hour, according to new research from Nielsen and Google.
Google Shopping launches on mobile devices
Google has expanded its shopping tool to mobile devices, in a move that will see sponsored listing s appear above search results on mobiles.
Australian digital ad trends: Mobile surge pushes spend past $3.3bn
Online ad spend in Australia hit $3.3bn last year, up 18% on 2011 with mobile leading much of the growth, according to new data.
Mobile users ‘getting used to ads’
Nearly 3 in 5 (59%) mobile users are now as comfortable with mobile advertising as they are with TV or online advertising, according to new research.
Channel 4 ‘data baby’ to expose modern ad tracking techniques
Channel 4 has launched ‘Data Baby’, a new experiment that will monitor how an individual web user’s habits are tracked and used by online advertisers.
Facebook to revamp news feed… again
Facebook is set to revamp its news feed tool once more, sparking rumours that the social network will ramp up features for smartphones as it looks to boost mobile ad revenues.
2 in 5 web users ‘unaware that Google Adwords are adverts’
Up to 40% of web users are unaware that the Google Ads above their search results are paid-for advertisements, according to new research.