Google privacy chief steps down
Google’s first privacy director, Alma Whitten, is to step down after three years in the role.
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Domestic locations dominate Hotel searches: London and Edinburgh top the list
Consumer online searches for hotels in London, Manchester, Edinburgh, York and Cardiff proved to be the most popular in February, hauling in over 307,000 queries, reveals the latest quarterly search data from digital marketing agency, Greenlight.
The value of a mobile ad: Google debuts calculator for advertisers
Google has launched a mobile ad calculator, designed to help advertisers predict the return on investment for their smartphone and tablet campaigns.
April Fools’ day round-up: Top 7 internet pranks
April Fools’ day has become a big event on the internet, as the web is flooded with pranks (and companies try to get a bit of free publicity). We’ve rounded-up some of the best spoofs to hit the web this year- including YouTube ‘shutting down’, Twitter charging for vowels and Sony’s tech for pets.
April Fools' day round-up: Top 7 internet pranks
April Fools’ day has become a big event on the internet, as the web is flooded with pranks (and companies try to get a bit of free publicity). We’ve rounded-up some of the best spoofs to hit the web this year- including YouTube ‘shutting down’, Twitter charging for vowels and Sony’s tech for pets.
Top tips: Using digital insight to create seasonal campaigns
With Easter fast approaching, how can brands make the most from seasonal digital campaigns? James Murray, Digital Insights Manager, Experian Marketing Services, uses Easter search trends as an example of how to think beyond the obvious to capitalise on seasonal activities.
Daily Telegraph paywall coming to UK
The Daily Telegraph has become the latest UK newspaper to charge for access to its website, as traditional news outlets continue to compete with digital competition from search engines, news aggregators and blogs.
Easter holiday searches drop by 1.7 million
UK holiday searches in February totalled 1.2 million, down significantly on November’s 2.9 million, according to new research.
Yandex adds images to contextual ads
Russian search giant Yandex has updated its Advertising Network with images added to its contextual ads in a bid to improve click through rates.
LinkedIn adds ‘Facebook-style’ people and job search
LinkedIn has revamped its site search engine, filtering results by companies, people, groups, jobs alongside a new inbox search function.