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How Amazon dominates Page One of Google when consumers search for product

February 10, 2020
How Amazon dominates Page One of Google when consumers search for product
How Amazon dominates Page One of Google when consumers search for product

Amazon is already the first place most US consumers start to research product purchases online. But now a new study shows just how hard Amazon is working to lure searchers away from Google by trying to dominate search engine results when consumers search for products.

E-commerce and E-retailing, Search Amazon, content, Google, images, marketing

Consumers love cannabis: CBD products sales go through the roof in January 2020

February 6, 2020
Consumers love cannabis: CBD products sales go through the roof in January 2020
Consumers love cannabis: CBD products sales go through the roof in January 2020

January is often considered the month to start a fresh with new year resolutions and sees a significant uptake in health-related products, with Cannabidiol oil (a non- intoxicating product derived from cannabis) proving popular, according to new data.

Search brands, ecommerce, UK

Google reveals YouTube revenues for first time (as traditional ads start to slow)

February 4, 2020

Google’s parent company Alphabet has published details of its YouTube and cloud business for the first time, as the firm’s traditional search and banner ad businesses continues to slow.

Ads, Search, Social, Video, Viral advertising, Amazon, Google, Search, YouTube

UK online adspend ‘now accounts for 3 in every 5 pounds spent’

January 30, 2020

UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast, according to new research Warc and the Ad Association.

Ads, Mobile, Search, Social media, Video adspend, advertising, marketing, media, UK

UK shoppers begin Christmas search as early as August

January 30, 2020
UK shoppers begin Christmas search as early as August
UK shoppers begin Christmas search as early as August

UK consumers are starting their search for that perfect Christmas present as early as August, suggesting an increasingly fragmented festive retail period, according to new research.

E-commerce, Search Christmas, marketing, retail, Search, UK

Top tips: 5 Things Retail Advertisers Should Focus on in 2020

January 29, 2020

As we kick-off 2020, retail advertisers have the chance to capitalise on the latest innovations and industry changes but knowing what to focus in is vital. Wesley MacLaggan, SVP of Marketing at Marin Software explores the 5 things retail advertisers should focus on in 2020.

Ads, E-commerce, Search advertising, Amazon, digital marketing, eBay, ecommerce

What was the biggest new digital breakthrough of the decade? Vote here!

January 22, 2020
What was the biggest new digital breakthrough of the decade? Vote here!
What was the biggest new digital breakthrough of the decade? Vote here!

As the 2010’s comes to an end, we rounded up the most important and innovative tech products, trends, and breakthroughs that have shaped how we use technology. Take part in our poll below…

Ads, E-commerce, Online advertising, Online video, Search, Social, Video, Viral technology

Search marketing tips: Everything you need to know about Google’s new organic carousel

January 14, 2020

Google’s organic carousel presents new opportunities to British retailers. But how do you optimise for this new product? DAC’s Nyo Logan reveals all.

Search advertising, brands, ecommerce, global, Google

Search and travel trends: How rugby fans planned their trips for the World Cup

January 9, 2020

Last year’s Rugby World Cup attracted fans from around the globe to visit host Japan, but how did they plan their trip, and what can travel operators learn from their behaviour. A new report takes a detailed look…

E-commerce, Search, Search engine marketing Japan, sport

What features make people trust a website before buying?

December 18, 2019
What features make people trust a website before buying?
What features make people trust a website before buying?

An unhappy user will leave a website within 10 – 20 seconds if left dissatisfied – one of the key factors that determines whether a user stays on a website is if they believe it’s trustworthy.

Ads, Content, Digital marketing skills, E-commerce, Search, Search engine marketing, Search Engine Optimization, Social, Social media brands, Google, images, media, Privacy
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